About the SATC Board
THE SOUTH AUSTRALIAN TOURISM COMMISSION BOARD
Under the South Australian Tourism Commission Act 1993, a Board of Directors was
established as the governing body of the Commission.
The Board consists of not less than 7 and not more than 10 directors, and is
subject to control and direction by the Minister.
Each Financial Year the Board enters into a Performance Agreement with the
Minister covering areas such as tourism policy and planning, market share,
industry sustainability, advocacy, visibility, financial management,
performance measurement etc.
The Board meets at least once a month and currently comprises:
The Chairman - Bob Foord

With over 30 years experience in the tourism and travel industries, Robert
Foord has an intimate understanding of the Australian and international tourism
sectors.
He is a former Director of Jetset Tours (WA) Pty Ltd and Jetset Tours (SA) Pty
Ltd. In 1982 he established Proud Australia Holidays. Since then Robert Foord
has expanded the business to become one of Australia’s leading tourism
operators.
The Proud Australia Group now operates Travel Centres in Australia and
overseas. It owns and operates the River Murray cruise vessel M.V. Expedition
and hotels in Australia and overseas. The Group is one of Australia’s major
exporters of Tourism.
The property development arm of the business operates under the banner of Proud
Australia Development Company, which focuses on residential real estate
developments in Australia. Media production is also a major part of the
company’s activities through its brand, Travel Auctions Australia which
produces weekly radio and television programs Australia wide.
Mr Foord is:
• Chairman of Proud Australia Group of Companies
• Chairman of Travel Auctions Australia Pty Ltd
• Chairman of the South Australian Tourism Commission
• Chairman of the Adelaide Entertainment Centre
• Vice Chair, Indonesian Humanitarian Organisation
• Board Member of the Australian Rainforest Foundation
• Former State Convenor for Australia’s Tourism and Transport Forum
• A founding member and past Chairman of the South Australian chapter of the
Inbound Tourism Organisation of Australia (ITOA)
• A past Board Member of the South Australian Travel Agency Licensing Board.
In 2003 Mr Foord was awarded a Centenary Medal for Services to Tourism.
He lives in Adelaide with his wife Sheryn and they have 5 daughters.
Top
The Deputy Chair - Anne Skipper AM

Anne is an experienced businesswoman with a diverse portfolio of public and
private sector interests and responsibilities with the themes being, social
justice, health, children and young people, media, corporate governance and
women’s leadership and development.
In 1998 Anne founded The Teleran Group, a highly successful leadership
development business which was recognised for its work in maximising people’s
potential and achieving transformational change in leaders and organisations to
produce extraordinary results. During her time as a Principal of the business
Anne built a reputation, which resulted in an impressive national and
international client list.
Anne recently sold the business to take on a new career with the Lizard
Drinking Group - a strategic business consultancy of highly skilled,
experienced and specialist consultants. Anne is currently focussing on
executive coaching, skilling board directors and boards to become more
effective and corporate governance. Her company is The Board Table. In 2000,
Anne was made a Member of the Order of Australia for community service. She is
committed to good corporate governance and has been a director of a number of
high profile boards in the private, public and not-for-profit sectors. She is
currently: Chair Royal District Nursing Deputy Chair for the South Australian
Tourism Commission Board Director, Savings & Loans, Credit Union Board
Member, Cancer Council of South Australia Board Member, Plan Australia
Top
Jane Jeffreys
Jane Jeffreys is Managing Director of Jane Jeffreys Consulting a Management
Consulting firm with its Head Office in Adelaide and a client base and alliance
network extending across Australia, New Zealand and Asia.
Jane works principally with Senior Executives and Boards addressing issues of
strategic relevance to the success of their organisations. Typically this
includes Strategic Human Resource Management, Strategic and Business Planning,
Organisational Development, Governance, Executive and Board performance,
Coaching / Mentoring, and Mediation.
She is Chairman of the award winning Adelaide Convention Centre, a Director of
Tourism Australia, a former CEO and an advisor on human resource strategy and
its implementation to senior private and public sector leaders across
Australia.
Jane is currently:
• Jane Jeffreys Consulting Director
• Adelaide Convention Centre Chairman, (since 2003)
• Tourism Australia Director
• Gaming Care(AHA Early Intervention Agency) Chairman
• Lisa Fahey Foundation Chairman
• St Peters Collegiate Girls School Chairman
• Le Cordon Bleu Academic Board Board Member
Top
Ian Horne
Ian is the General Manager of the Australian Hotels Association in SA, having
originally joined the association in 1993 as its first manager of what is now
the Hospitality Group Training Company employing over 250 apprentice chefs,
cooks & hospitality trainees in SA, then as AHA industrial Relations
Manager and in 1986, took over as Executive Director of the AHA (SA), a
position he held for the next 12 years to 1998. During this time, Ian oversaw
the successful introduction of gaming machines into hotels & clubs in 1994,
a move that reinvigorated the industry and has seen the creation of some of the
best hotels and pubs in Australia.
Ian is a former Vice Chair, Treasurer and board member of the Adelaide
Convention and Tourism Authority, chair of the former SA Tourism Industry
Council and was a member of then Tourism Minister the Hon. Barbara Wiese's
advisory board.
In 1998, Ian became the Executive Director of the Motor Trade Association (SA),
the peak industry body for the retail motor industry in SA. He returned to the
business of Hotels as AHA (SA) General Manager in September of 2005.
Ian holds post-graduate qualifications in management including a Master of
Business Administration (MBA) from the University of Adelaide. Ian is a member
of the Australian Institute of Company Directors.
Top
Lyn Tuit
Lyn Tuit was Regional Manager, Southern Europe for the South Australian Tourism
Commission, based in Paris. Her responsibilities included both marketing and
public relations in France, Italy and Spain. Lyn also worked for the Agent
General of South Australia's London office throughout this period handling
ministerial visits, wine promotions and trade related matters.
Prior to this eleven year appointment with the Commission, she was employed by
the Department of Foreign Affairs and Trade as Director Australia France
Foundation, First Secretary Cultural Relations and Public Affairs at the
Australian Embassy in Paris. In this diplomatic role, she was involved in
negotiating bilateral agreements in areas such as the arts and sport, she
managed the Australian government's cultural program in France, looked after
corporate sponsorship and oversaw the press and public affairs' offices.
Her experience in the arts in South Australia includes a period as General
Manager, State Theatre Company of South Australia, General Manager, Starlight
Express and Company Manager for the tour of the Theatre des Jeunes Annees for
the Adelaide Festival of Arts. She has also been a committee member of the
Alliance Francaise.
Top
Jeff Ellison
Jeff is the Chief Executive of the SeaLink Travel Group, a position he has held
since early 1997. Jeff is a Chartered Accountant and joined SeaLink following 8
years in Private Practice. Jeff has been instrumental in the development of
SeaLink from a ferry and day tour operator to a diversified tourism and
transport operator with interests in ferries in Australia and New Zealand,
Coach Charter and Day Tours, Retail Travel Agencies in Adelaide, Sydney and
Melbourne, Outdoor Education on Kangaroo Island and Information Technology. The
SeaLink Travel Group now provides both retail and holiday travel packages for
many sectors of the industry including holiday travel and event promotion.
The company is now considered the largest locally owned travel and tourism
operator in South Australia, employing over 200 people and has won a host of
awards as a major tourism and transport operator.
Jeff has a strong understanding of Information Technology and has been
instrumental in the development of a customised reservations system solution
that has attracted other tourism operators to implement the product.
Jeff has an appreciation of the value of marketing and the need to invest in
“selling” South Australia. This has enabled the SeaLink Travel Group to grow
into one of the top 100 companies in South Australia.
Jeff currently sits on the following Boards:
• Board Member South Australian Tourism Commission
• Chairman South Australian Tourism Commission Audit and Risk Management
Committee.
• Member of the Adelaide Convention Centre Board and is Chairman of the Audit
Committee.
• Member of the Tourism Transport Forum (TTF) Board and also a member of its
Audit and Finance Committee.
• A Regional Board Member of the Institute of Chartered Accountants SA &
NT.
• Member Prince Alfred College Council
Top
Wendy Campana
Wendy is the Executive Director of the Local Government Association (LGA) of
South Australia.
The LGA is a leadership organisation providing support and advocacy for
Councils in SA and a range of direct services such as industrial/employee
relations advice and a comprehensive education and training program for Council
Members and staff of Councils.
She has an extensive background in public sector management, organisational
development, education and training, industrial relations, intergovernmental
relations, governance and politically lobbying.
The LGA initiated in 2005 an Independent Inquiry into the Financial
Sustainability of Local Government in SA – the first of its kind ever initiated
by a Local Government organisation in Australia. The 62 recommendations
resulting from the independent inquiry Boards report forms a large focus of the
work of the LGA.
Wendy is a board member of the following groups:
• LGA Mutual Liability Scheme
• LGA Workers Compensation Scheme
• Local Government Finance Authority
• Local Government Corporate Services
• Local Government Disaster Fund
Top
Michael D Tilley
Michael Douglas Tilley BA, FCA
Michael Tilley is the Managing Director and co-founder of Terrain Capital Ltd.
Terrain Capital Ltd, formed in Melbourne in 2000, provides corporate advisory and investment banking services for public and private companies within Australia and throughout the rest of the world. His primary responsibility is the strategic management of Terrain Capital's business.
Michael has worked in the accounting and finance industries for more than 25 years and he has a broad range of senior advisory and project management experience in all facets of corporate finance.
Michael is:
Chairman, Lower Murray Water Corporation
Chairman, Legg Mason Asset Management Aust Ltd - CSMT Special Committee
Chairman, Vision Superannuation Fund
Chairman, Free Eyre Ltd
Director, North Queensland Metals Ltd
Director, V-Line Passenger Pty Ltd
Top
The CE – Andrew McEvoy
Andrew has almost 15 years experience in Australia’s tourism industry having
originally trained as a journalist with News Corporation.
He is currently the Chief Executive of the South Australian Tourism Commission
(SATC) – the lead organisation in marketing the State’s $4 billion tourism
industry.
Previously, Andrew spent four years promoting Australia to the world as a
Director of Tourism Australia – with particular focus on the domestic and
western hemisphere markets (UK/Europe/Americas/New Zealand etc).
Andrew also spent four years as General Manager Marketing at the SATC, was
Director of Marketing at the Melbourne Convention Bureau and Executive Director
of Ballarat Tourism.
His first role in tourism was as Tourism Victoria’s Media Manager at the
beginning of the State’s long running ‘Jigsaw’ campaign and push into major
events.
Andrew spent 6 years as a journalist in Australia and London and has worked in
the press, radio and television.
He is married, to Ali and has three children.
Top
|