South Australia. A brilliant blend. The official site of the South Australian Tourism Commission
South Australia. A brilliant blend.South Australia. A brilliant blend.

About the SATC Board

THE SOUTH AUSTRALIAN TOURISM COMMISSION BOARD

Under the South Australian Tourism Commission Act 1993, a Board of Directors was established as the governing body of the Commission.

The Board consists of not less than 7 and not more than 10 directors, and is subject to control and direction by the Minister.

Each Financial Year the Board enters into a Performance Agreement with the Minister covering areas such as tourism policy and planning, market share, industry sustainability, advocacy, visibility, financial management, performance measurement etc.

The Board meets at least once a month and currently comprises:

The Chairman - Bob Foord

With over 30 years experience in the tourism and travel industries, Robert Foord has an intimate understanding of the Australian and international tourism sectors.

He is a former Director of Jetset Tours (WA) Pty Ltd and Jetset Tours (SA) Pty Ltd. In 1982 he established Proud Australia Holidays. Since then Robert Foord has expanded the business to become one of Australia’s leading tourism operators.

The Proud Australia Group now operates Travel Centres in Australia and overseas. It owns and operates the River Murray cruise vessel M.V. Expedition and hotels in Australia and overseas. The Group is one of Australia’s major exporters of Tourism.

The property development arm of the business operates under the banner of Proud Australia Development Company, which focuses on residential real estate developments in Australia. Media production is also a major part of the company’s activities through its brand, Travel Auctions Australia which produces weekly radio and television programs Australia wide.

Mr Foord is:
• Chairman of Proud Australia Group of Companies
• Chairman of Travel Auctions Australia Pty Ltd
• Chairman of the South Australian Tourism Commission
• Chairman of the Adelaide Entertainment Centre
• Vice Chair, Indonesian Humanitarian Organisation
• Board Member of the Australian Rainforest Foundation
• Former State Convenor for Australia’s Tourism and Transport Forum
• A founding member and past Chairman of the South Australian chapter of the Inbound Tourism Organisation of Australia (ITOA)
• A past Board Member of the South Australian Travel Agency Licensing Board.

In 2003 Mr Foord was awarded a Centenary Medal for Services to Tourism.

He lives in Adelaide with his wife Sheryn and they have 5 daughters.  

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The Deputy Chair - Anne Skipper AM

Anne is an experienced businesswoman with a diverse portfolio of public and private sector interests and responsibilities with the themes being, social justice, health, children and young people, media, corporate governance and women’s leadership and development.

In 1998 Anne founded The Teleran Group, a highly successful leadership development business which was recognised for its work in maximising people’s potential and achieving transformational change in leaders and organisations to produce extraordinary results. During her time as a Principal of the business Anne built a reputation, which resulted in an impressive national and international client list.

Anne recently sold the business to take on a new career with the Lizard Drinking Group - a strategic business consultancy of highly skilled, experienced and specialist consultants. Anne is currently focussing on executive coaching, skilling board directors and boards to become more effective and corporate governance. Her company is The Board Table. In 2000, Anne was made a Member of the Order of Australia for community service. She is committed to good corporate governance and has been a director of a number of high profile boards in the private, public and not-for-profit sectors. She is currently: Chair Royal District Nursing Deputy Chair for the South Australian Tourism Commission Board Director, Savings & Loans, Credit Union Board Member, Cancer Council of South Australia Board Member, Plan Australia

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 Jane Jeffreys

Jane Jeffreys is Managing Director of Jane Jeffreys Consulting a Management Consulting firm with its Head Office in Adelaide and a client base and alliance network extending across Australia, New Zealand and Asia.

Jane works principally with Senior Executives and Boards addressing issues of strategic relevance to the success of their organisations. Typically this includes Strategic Human Resource Management, Strategic and Business Planning, Organisational Development, Governance, Executive and Board performance, Coaching / Mentoring, and Mediation.

She is Chairman of the award winning Adelaide Convention Centre, a Director of Tourism Australia, a former CEO and an advisor on human resource strategy and its implementation to senior private and public sector leaders across Australia.

Jane is currently:
• Jane Jeffreys Consulting Director
• Adelaide Convention Centre Chairman, (since 2003)
• Tourism Australia Director
• Gaming Care(AHA Early Intervention Agency) Chairman
• Lisa Fahey Foundation Chairman
• St Peters Collegiate Girls School Chairman
• Le Cordon Bleu Academic Board Board Member

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Ian Horne

Ian is the General Manager of the Australian Hotels Association in SA, having originally joined the association in 1993 as its first manager of what is now the Hospitality Group Training Company employing over 250 apprentice chefs, cooks & hospitality trainees in SA, then as AHA industrial Relations Manager and in 1986, took over as Executive Director of the AHA (SA), a position he held for the next 12 years to 1998. During this time, Ian oversaw the successful introduction of gaming machines into hotels & clubs in 1994, a move that reinvigorated the industry and has seen the creation of some of the best hotels and pubs in Australia.

Ian is a former Vice Chair, Treasurer and board member of the Adelaide Convention and Tourism Authority, chair of the former SA Tourism Industry Council and was a member of then Tourism Minister the Hon. Barbara Wiese's advisory board.

In 1998, Ian became the Executive Director of the Motor Trade Association (SA), the peak industry body for the retail motor industry in SA. He returned to the business of Hotels as AHA (SA) General Manager in September of 2005.

Ian holds post-graduate qualifications in management including a Master of Business Administration (MBA) from the University of Adelaide. Ian is a member of the Australian Institute of Company Directors.

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Lyn Tuit

Lyn Tuit was Regional Manager, Southern Europe for the South Australian Tourism Commission, based in Paris. Her responsibilities included both marketing and public relations in France, Italy and Spain. Lyn also worked for the Agent General of South Australia's London office throughout this period handling ministerial visits, wine promotions and trade related matters.

Prior to this eleven year appointment with the Commission, she was employed by the Department of Foreign Affairs and Trade as Director Australia France Foundation, First Secretary Cultural Relations and Public Affairs at the Australian Embassy in Paris. In this diplomatic role, she was involved in negotiating bilateral agreements in areas such as the arts and sport, she managed the Australian government's cultural program in France, looked after corporate sponsorship and oversaw the press and public affairs' offices.

Her experience in the arts in South Australia includes a period as General Manager, State Theatre Company of South Australia, General Manager, Starlight Express and Company Manager for the tour of the Theatre des Jeunes Annees for the Adelaide Festival of Arts. She has also been a committee member of the Alliance Francaise.

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Jeff Ellison

Jeff is the Chief Executive of the SeaLink Travel Group, a position he has held since early 1997. Jeff is a Chartered Accountant and joined SeaLink following 8 years in Private Practice. Jeff has been instrumental in the development of SeaLink from a ferry and day tour operator to a diversified tourism and transport operator with interests in ferries in Australia and New Zealand, Coach Charter and Day Tours, Retail Travel Agencies in Adelaide, Sydney and Melbourne, Outdoor Education on Kangaroo Island and Information Technology. The SeaLink Travel Group now provides both retail and holiday travel packages for many sectors of the industry including holiday travel and event promotion.

The company is now considered the largest locally owned travel and tourism operator in South Australia, employing over 200 people and has won a host of awards as a major tourism and transport operator.

Jeff has a strong understanding of Information Technology and has been instrumental in the development of a customised reservations system solution that has attracted other tourism operators to implement the product.

Jeff has an appreciation of the value of marketing and the need to invest in “selling” South Australia. This has enabled the SeaLink Travel Group to grow into one of the top 100 companies in South Australia.

Jeff currently sits on the following Boards:
• Board Member South Australian Tourism Commission
• Chairman South Australian Tourism Commission Audit and Risk Management Committee.
• Member of the Adelaide Convention Centre Board and is Chairman of the Audit Committee.
• Member of the Tourism Transport Forum (TTF) Board and also a member of its Audit and Finance Committee.
• A Regional Board Member of the Institute of Chartered Accountants SA & NT.
• Member Prince Alfred College Council

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Wendy Campana

Wendy is the Executive Director of the Local Government Association (LGA) of South Australia.

The LGA is a leadership organisation providing support and advocacy for Councils in SA and a range of direct services such as industrial/employee relations advice and a comprehensive education and training program for Council Members and staff of Councils.

She has an extensive background in public sector management, organisational development, education and training, industrial relations, intergovernmental relations, governance and politically lobbying.

The LGA initiated in 2005 an Independent Inquiry into the Financial Sustainability of Local Government in SA – the first of its kind ever initiated by a Local Government organisation in Australia. The 62 recommendations resulting from the independent inquiry Boards report forms a large focus of the work of the LGA.

Wendy is a board member of the following groups:
• LGA Mutual Liability Scheme
• LGA Workers Compensation Scheme
• Local Government Finance Authority
• Local Government Corporate Services
• Local Government Disaster Fund

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Michael D Tilley

Michael Douglas Tilley BA, FCA

Michael Tilley is the Managing Director and co-founder of Terrain Capital Ltd.

Terrain Capital Ltd, formed in Melbourne in 2000, provides corporate advisory and investment banking services for public and private companies within Australia and throughout the rest of the world. His primary responsibility is the strategic management of Terrain Capital's business.

Michael has worked in the accounting and finance industries for more than 25 years and he has a broad range of senior advisory and project management experience in all facets of corporate finance.

Michael is:

Chairman, Lower Murray Water Corporation

Chairman, Legg Mason Asset Management Aust Ltd - CSMT Special Committee

Chairman, Vision Superannuation Fund

Chairman, Free Eyre Ltd

Director, North Queensland Metals Ltd

Director, V-Line Passenger Pty Ltd

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The CE – Andrew McEvoy

Andrew has almost 15 years experience in Australia’s tourism industry having originally trained as a journalist with News Corporation.

He is currently the Chief Executive of the South Australian Tourism Commission (SATC) – the lead organisation in marketing the State’s $4 billion tourism industry.

Previously, Andrew spent four years promoting Australia to the world as a Director of Tourism Australia – with particular focus on the domestic and western hemisphere markets (UK/Europe/Americas/New Zealand etc).

Andrew also spent four years as General Manager Marketing at the SATC, was Director of Marketing at the Melbourne Convention Bureau and Executive Director of Ballarat Tourism.

His first role in tourism was as Tourism Victoria’s Media Manager at the beginning of the State’s long running ‘Jigsaw’ campaign and push into major events.

Andrew spent 6 years as a journalist in Australia and London and has worked in the press, radio and television.

He is married, to Ali and has three children.

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