The need to plan ahead while also being fleet-footed so that the tourism industry can adapt to changing circumstances has been reinforced by the current global economic situation.
There is no doubt that the current economic crisis will have a big impact on tourism. But it is my sincere belief that now is the time to get more competitive and aggressive in our push to tell the South Australian story.


The third annual HotelClub Awards have revealed the Top Hotels at a red-carpet presentation in Sydney's Entertainment Quarter, attended by more than 300 guests.

If you are a tourism accommodation business listed on our websites and database (the ATDW), then you would be aware that the SA Visitor & Travel Centre can take bookings for you.

Winemaker and Director of Creed of Barossa, Daniel Eggleton, was rubbing shoulders with the Hollywood 'A' list last month.

The SATC's International Marketing department has recently released a new International Motivational Brochure called 'South Australia, Experience it.'
Hindmarsh Island's Narnu Farm has been inducted into the State's prestigious Tourism Hall of Fame at the 2008 South Australian Tourism Awards.
Former owners of Wilpena Pound Resort, Lynette and Keith Rasheed, were also honoured for their role in tourism, receiving the award for an Outstanding Contribution by an Individual.

Cycling superstar Lance Armstrong will make his comeback to professional road cycling at the 2009 Tour Down Under in Adelaide. Read on

One of Australia's most visionary tourism identities is set to take the Flinders Ranges. Read on

Projects that will help to increase South Australia's tourism potential have received a $700,000 boost from the Rann Government. Read on

The Barossa has been named one of the world's top five wine destinations by the world's largest online travel community, TripAdvisor. Read on

In 12 months ended June 2008, travel and tourism generated $4.3 billion of expenditure in South Australia. (TRA)
In the 12 months ended June 2008, South Australia received around 5.5 million visitors and 25.2 million visitor nights.
Read on