At a time of global economic uncertainty that will impact on the international tourism industry, the new tourism plan for South Australia is timely.
While the advertising and promotion of South Australia never stops, campaigns are a way of giving the destination a boost.
The Manna of Hahndorf is a new boutique motel with 50 accommodation suites situated in the picturesque Adelaide Hills.

Premier Mike Rann and Tourism Minister Jane Lomax-Smith unveiled the new $4.5 million Isn't It About Time campaign.

A mob of 50 local actors in tiger suits turned heads and stopped traffic across Adelaide in late January.

Winners of a UK online competition, Stars of South Australia, spent two weeks in January visiting South Australia.
South Australia had an influx of Japanese tourists with the first ever charter flight from Japan.
The South Australian Tourism Plan 2009-2014 sets out an ambitious blueprint to increase the value of tourism in the State to $6.3 billion within the next six years. More

Queensland's Allan Davis (Quick Step) has been crowned champion of the 2009 Tour Down Under and leader of the UCI ProTour after an impressive week of racing that saw him win three of the event's six stages. Read on

The forecast for South Australia's tourism industry in 2009 remains strong, bucking the trend of a Tourism Australia report released in late December. Read on

Seven South Australian tourism operators have been recognised for doing their part to help stop global warming. Read on

Flinders Ranges' tourism operator Rawnsley Park Station is set to more than double in size, following the purchase of a 9,000-hectare parcel of land from neighbouring property. Read on

In the 12 months ended September 2008, travel and tourism generated $4.2 billion of expenditure in South Australia. (TRA)
In the 12 months ended September 2008, South Australia received around 5.4 million visitors and 25.1 million visitor nights.
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