Business Units and Roles

The South Australian Tourism Commission (SATC) is made up of six business units, each reporting to the Chief Executive. The SATC is governed by a Board of Directors, who guide the SATC’s strategic direction, monitoring achievements and goals, and ensure sound corporate governance.

Hiking in the Fleurieu Peninsula Hiking in the Fleurieu Peninsula

A key goal for the SATC is to maintain a strategically focussed organisation with a culture, capability and capacity to perform at its best. The SATC’s individual business units work in concert to achieve this goal.

Marketing and Communications

The role of the Marketing and Communications group is to develop and deliver marketing activity that promotes South Australia and creates demand for the state amongst our high yield experience seeker market.

Phone: +618 8463 4512


The International group is comprised of head office staff and overseas representation who proactively market South Australia to the travel trade distribution system across Australia and overseas.

Phone: +618 8463 4695

Destination Development

The Destination Development group is focused on developing more appealing and accessible tourism infrastructure and experiences, based on South Australia's inherent strengths. The group is also focused on increasing investment in iconic tourism product that reinforces the brand image, message and distribution opportunities.

Phone: +618 8463 4695

Events South Australia

The charter of Events South Australia, the events arm of the SATC, is to promote South Australia as a tourism destination and attract visitors to SA through securing, managing, developing and sponsoring major events.

Phone: +618 8463 4696

Corporate and Government Relations

This group is responsible for establishing, developing, and maintaining relationships with the three tiers of government, key stakeholders within the tourism industry and media.

Phone: +618 8463 4518

Finance and Business Services

The Finance and Business Services group contributes to the achievement of the SATC’s goals by providing a comprehensive range of high quality corporate support services.

Phone: +618 8463 4500

SATC organisational chart

Download a copy of the latest SATC organisational chart.

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