Business Units and Roles
The South Australian Tourism Commission (SATC) is made up of six business units, each reporting to the Chief Executive. The SATC is governed by a Board of Directors, who guide the SATC’s strategic direction, monitoring achievements and goals, and ensure sound corporate governance.
Hiking in the Fleurieu Peninsula
A key goal for the SATC is to maintain a strategically focussed organisation with a culture, capability and capacity to perform at its best. The SATC’s individual business units work in concert to achieve this goal.
Marketing and Communications
The role of the Marketing and Communications group is to develop and deliver marketing activity that promotes South Australia and creates demand for the state amongst our high yield experience seeker market.
Phone: +618 8463 4726
The international group brings together the International Marketing and Trade Events and Media and Trade Familiarisations to proactively market South Australia to the travel trade distribution system across Australia and overseas.
Phone: +618 8463 4695
The Destination Development group is focused on developing more appealing and accessible tourism infrastructure and experiences, based on South Australia's inherent strengths. The group is also focused on increasing investment in iconic tourism product that reinforces the brand image, message and distribution opportunities.
Phone: +618 8463 4695
Events South Australia
The charter of Events South Australia, the events arm of the SATC, is to promote South Australia as a tourism destination and attract visitors to SA through securing, managing, developing and sponsoring major events.
Phone: +618 8463 4696
Corporate and Government Relations
This group is responsible for establishing, developing, and maintaining relationships with the three tiers of government, key stakeholders within the tourism industry and media.
Phone: +618 8463 4518
Finance and Business Services
The Finance and Business Services group contributes to the achievement of the SATC’s goals by providing a comprehensive range of high quality corporate support services.
Phone: +618 8463 4500
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SATC organisational chart
Download a copy of the latest SATC organisational chart.