South Australia. A brilliant blend is the State’s new brand, embracing all that we have to offer.

The concept has been developed following extensive research and planning by the South Australian Tourism Commission, in consultation with a wide range of other government agencies.

South Australia. A brilliant blend builds on the State’s main strength - its wine reputation - without limiting its focus to wine. In fact, the new brand encapsulates South Australia’s diversity while being modern, creative and inspiring. It is a brand that all South Australians can be proud of and get behind.

The new brand will replace Discover the Secrets of South Australia in the State’s tourism marketing campaigns, and will also be rolled out in a range of other areas in the coming months.

South Australia. A brilliant blend marks the beginning of an exciting new era in marketing the State as a holiday and travel destination. We look forward to ensuring everyone discovers the ‘brilliant blend’ that is South Australia.

Music: "Fortune Teller" from the album Food in the Belly by Xavier Rudd.