International Marketing

The South Australian Tourism Commission (SATC) is committed to achieving $8 billion in tourism expenditure potential by 2020. SATC's International division is focused on communicating the best of South Australia to a global audience.

New global ad campaign released

Trek through an ancient landscape, be consumed by a world of flavour, or step into inner-city life – see the very best of South Australia with our new global ad campaign

The global ad campaign features 15 television commercials, showing-off all 12 of our eclectic regions as well as South Australia as a whole. From lush hills and local produce to secluded beaches and city nightlife, the campaign’s overarching call to action is “see the best of South Australia”.

Airlines at Adelaide Airport Airlines at Adelaide Airport

The South Australian Tourism Commission (SATC) markets proactively in a number of key regions throughout the world. Its goal is to increase demand and make South Australia a compelling part of any Australian journey.

Marketing to regions throughout the world

The SATC markets to different regions by maintaining contracted trade and media representation in the key markets of the United Kingdom, Germany, France, Italy, the Americas, China, Hong Kong, India, Singapore and New Zealand.

Educating and motivating the travel trade

The SATC educates and motivates the travel trade to ensure more South Australian product is available through the traditional distribution system (such as representation in brochures and wholesale promotional campaigns). Activities include participation in major trade shows, in-house training and familiarisations to South Australia.

South Australian Holiday Planner South Australian Holiday Planner

The South Australia Holiday Planner can assist you with itinerary planning and new product ideas. Valid to 31 March 2017 it contains over 140 operator listings of internationally ready tourism product paying appropriate commission. Product includes accommodation, attractions, day tours, extended tours and more. In addition there are self-drive itineraries, maps, general information on South Australia’s regions, an extensive experiences and special interest section and a festival and events listing. 

Raising consumer awareness

The SATC raises consumer awareness, motivation and conversion to travel through consumer marketing activities. Marketing activities include advertising campaigns in cooperation with Tourism Australia, wholesale and airline partners and the local industry. SATC representatives also attend selected consumer shows in some markets.

Media and trade familiarisation program

The SATC raises consumer awareness and motivation through a concentrated visiting journalist familiarisation program. At times, this is in conjunction with Tourism Australia and other Australian states. In addition, the SATC facilitates other in-market public relations activities.

Program objectives:

  • To generate favourable publicity about South Australia as a tourism destination;
  • To enhance the product knowledge and motivation of the retail trade in selling South Australian tourism product;
  • To demonstrate to wholesalers and inbound operators that South Australia has a broad range of saleable product; and
  • To create positive attitudes in key decision makers or opinion leaders

Web portals

The SATC develops and maintains web portals in each market that partner with wholesalers in each country, motivating consumers and converting interest into bookings. These sites are linked to southaustralia.com and some are in foreign languages.

Current Campaigns

Find out more about SATC's current international marketing campaigns.

International Market Profiles

The International Industry Forum Market Profiles explain the different steps and requirements for working in the international marketplace and how the SATC can assist tourism businesses.

Back to top
ATDW-Online Explore southaustralia.com Visitor statistics, South Australia Restaurant Australia