Event Funding

Events South Australia provides sponsorship support to many large and small events. Smaller events that promote South Australia and its regions as tourism destinations are funded through the Regional Events and Festivals Program. Events South Australia also supports a variety of major existing and new events.

WOMADelaide 2011, Adelaide WOMADelaide 2011, Adelaide

Events South Australia proudly supports a variety of major events such as WOMADelaide, Adelaide Fringe, and the World Tennis Challenge. Regional events such as the South Australian Living Artists Festival (SALA), Murray Man, and QantasLink Tunarama are also supported.

Events South Australia's charter is to promote South Australia as a tourism destination and attract visitors to the state through securing, managing, developing and supporting leisure events and festivals, and providing leadership to the events and festivals industry.

Major event sponsorship

Events South Australia proudly supports a variety of major events such as WOMADelaide, the World Tennis Challenge and the Australian International 3 Day Event to name a few.

Events are sponsored to develop a balanced calendar of events and festivals. A year-round program of successful events positions South Australia as a place where any time is a good time to visit, because there is always something to be a part of.

An evaluation committee established by Events South Australia will consider applications according to the following criteria:
• Economic investment and return.
• Likely tourism value – especially interstate and international visitation.
• Media exposure for South Australia - profiles the best of the state. 
• Strategic social, cultural or community significance to the state.
• Timing of the event - is it held annually and away from peak periods?
• Exclusivity to South Australia to maximise state tourism marketing and promotional opportunities.
• Infrastructure - does the event utilise existing or upgraded infrastructure?
• Does the event align with State Priorities / State Strategic Plan / State Tourism Plan?

Read more about Major event sponsorship through the sponsorship guideline document

For more information contact the Business Development Manager on +61 8 8463 4700 or esa@sa.gov.au

Regional Events and Festivals Program

Event South Australia’s Regional Events and Festivals Program provides financial support towards marketing and PR for events which promote South Australia and its regions as tourism destinations.

The Program offers funding to leisure events that:

  • Increase event-specific visitor expenditure, particularly from interstate
  • Contribute to a balanced event calendar – events held outside peak event times (January-March), public holidays and holiday seasons will be given preference
  • Support the state's strategic plan and economic priorities
  • Relate to the state’s tourism initiatives as highlighted in the South Australian Tourism Plan and the SATC Corporate Plan
  • Are strategically important to their tourism region and are able to align with the relevant Destination Action Plan and/or regional brand
  • Generate media coverage in the state and nationally
  • Support government invested and upgraded infrastructure
  • Provide an opportunity or pathway for Events South Australia to bid for other desired national or international major events
  • Are financially viable with a sustainable management model
  • Contribute to the cultural and social fabric of the state
  • Provide a legacy which positively impacts on the community

Applications for funding through the Regional Events and Festivals Program can be lodged once each year. The 2016/17 round is now closed.

The 2017/18 Program will open in December 2016 and will support events held after 1 September 2017.

Those wishing to apply for funding in 2017/18 are encouraged to review the 2016/17 application form as an example of the requirements.  

For more information contact the Business Development Coordinator on +61 8 8463 4650 or esa@sa.gov.au

 

Community Events Development Fund

The Community Events Development Fund provides financial support towards events which promote South Australia and its regions as tourism destinations. 

This Fund supports new, smaller or community-based events seeking to increase their tourism relevance, or undertake a specific project to achieve this.

Event South Australia’s Community Events Development Fund offers funding to leisure events that;

  • Increase event-specific visitor expenditure from intrastate audiences
  • Contribute to a balanced event calendar – events held outside peak event times (January-March), public holidays and holiday seasons will be given preference
  • Generate media coverage within the state
  • Support the state's strategic plan and economic priorities
  • Relate to the state’s tourism initiatives as highlighted in the South Australian Tourism Plan and the SATC Corporate Plan
  • Are strategically important to their tourism region and are able to align with the relevant Destination Action Plan and/or regional brand
  • Provide an opportunity or pathway for Events South Australia to bid for other desired national or international major events
  • Are financially viable with a sustainable management model
  • Contribute to the cultural and social fabric of the state
  • Provide a legacy which positively impacts on the community

Applications for funding through the Community Events Development Fund can be lodged once each year. The 2016/17 round is now closed.

The 2017/18 Fund will open in December 2016 and will support events held after 1 September 2017.

Those wishing to apply for funding in 2017/18 are encouraged to review the 2016/17 application form as an example of the requirements.  

For more information contact the Business Development Coordinator on +61 8 8463 4650 or esa@sa.gov.au

Alternative funding options

Before applying for funding through Events South Australia's sponsorship opportunities, it is important for event managers to consider the application criteria and whether these funding streams are appropriate for their needs.

There are a number of alternative funding opportunities available through a range of local, state and federal government bodies. For more information surrounding alternative funding options, visit the GRANTassist website

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