The South Australian Tourism Commission (SATC) is committed to growing the state's tourism industry. The SATC works with industry to support tourism growth.

Tourism Plan

The South Australian Tourism Plan 2020 fits within the Australia-wide approach of Tourism 2020.


Keep up to date with South Australian Tourism Commission newsletters, including Tourism News, SA Snippets and SA Stories newsletters.

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Latest News


Gold medal swimming haul for South Australia

01 August 2014

Adelaide will host the Australian Swimming Championships in 2016.

Winter Reds

Wine lovers in for a treat at Winter Reds.

25 July 2014

Wine lovers will head for the Adelaide Hills this weekend as the annual Winter Reds festival unfolds across the region.

South Australian Tourism Plan 2020

New SA Tourism Plan to help build $8 billion industry

24 July 2014

A new tourism plan for South Australia reaffirms the State Government’s ambition to build an $8 billion tourism industry by 2020.

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