Funding and Assistance
The South Australian Tourism Commission has a number of initiatives in place to assist the tourism industry in the areas of marketing, events and development. There are three funds in place including the Regional Events and Festivals Program, New Product Support Program and the Tourism Development Support Program. More information about each of the funds can be found below, including guidelines and application forms. It is highly recommended that proponents carefully read the criteria and ensure that the particular fund is relevant to their project. Beyond the specific SATC Fund, there are also a number of Federal Funding opportunities available and links to these funds can be found below.
Sitting on a jetty in the Riverland
There are various funding opportunities throughout the year. They are designed to assist operators, investors, community groups and local government authorities to improve the quality of tourism product. They also help to achieve the specific objectives set out in the Regional Destination Action Plans.
Events and Festivals Fund
Events South Australia (a division of the South Australian Tourism Commission) provides sponsorship support to many large and small existing events to increase promotion and increase the size of these important events. Events South Australia manages a yearly sponsorship program called the “Regional Events and Festivals Program”. The program supports marketing activities of regional events that promote the local region and South Australia as a tourism destination.
Download the Regional Events and Festivals Program application form (PDF).
The South Australian Tourism Commission’s (SATC) Destination Development group is focused on developing more appealing and accessible tourism infrastructure and experiences, based on the state’s inherent strengths and increasing investment in iconic tourism product that reinforce the brand image, message and distribution opportunities. To achieve these goals, the Destination Development group administers two grant programs; the Tourism Development Support Program and the New Product Support Program.
Download the Tourism Investment South Australia brochure (PDF)
New Product Support Program
The program is administered by the Destination Development Unit of the South Australian Tourism Commission and provides financial and in-kind assistance to operators to accelerate the commercial viability of new tours, attractions and experiential accommodation across the state. Businesses in the program will receive ongoing advice and support during the planning stage and once the experience has reached the marketplace. The program offers:
- a genuine partnership approach with the SATC through project management assistance
- collaboration and research information
- funding towards communication enablers (eg publicity, copywriting, imagery); and
- mentoring and coaching assistance.
The program aims to deliver experience gaps that are in line with the South Australian Tourism Commission’s Experience Seeker target market and address key actions identified in regional Destination Action Plans.
The program encourages the linking and bundling of existing products to present stronger and more tangible experiential offers to the marketplace.
Operators interested in applying for the New Product Support Program need to contact the South Australian Tourism Commission to discuss their project details.
Craig Dunstan, Manager Experience Development
Phone: 08 8463 4598
Tourism Development Support Program
The Tourism Development Support Program is an application-based grants program, administered by the Destination Development Unit of the South Australian Tourism Commission. It is designed to assist with tourism infrastructure projects, which address identified product gaps and add to the tourism product available in key areas of the state. Applications will be considered by an assessment
panel, generally on a quarterly basis with funding paid on completion of
significant milestones. For some larger projects, this may be over more
than one financial year.
The fund is designed to help implement specific components of regional Destination Action Plans which have been developed for each region of South Australia in close association with regional tourism bodies, local government and Regional Development Australia. Across all regions, priority infrastructure initiatives identified in the plans include the development of new accommodation rooms and upgrading existing accommodation rooms to 4 star or better standard.
Partial grants are available. These are generally up to 10% of the cash value of the project or up to $50,000. Grants are usually allocated to projects which are ready to start and not necessarily dependent upon SATC funding alone to be able to proceed. Projects valued in excess of $500,000 are welcome to apply, but it is recommended that proponents discuss their funding submission with an SATC Business Manager prior to lodging their application.
All applicants must have a current ABN and
be registered for GST. As part of the application process, proponents
will be required to provide financial details of their business for the
previous 3 years, costs/cash flow projections relating to the project and
evidence that they have secured the majority of funding for the project to
proceed. A credit check will be undertaken on the entity applying for the
funding, as part of the SATC’s due diligence process. Trusts will need to
submit their application under the Trustee Company.
Priority is given to projects which can objectively demonstrate an ability to increase visitation to the region or town and/or act as a catalyst in providing economic benefits. Such benefits would include development and creating additional jobs in regional areas, plus increasing length of stay and dispersal of yield throughout the state. Generally, these projects will have a direct and measurable impact on the $8 billion 2020 tourism goal identified in South Australia’s Strategic Plan.
There are also a number of major public infrastructure projects supported by the South Australian Tourism Commission which will act as a catalyst to achieve various strategic goals. Examples include access upgrades to infrastructure such as regional airports, ferry terminals and cruise ship facilities.
Operators interested in applying for the Tourism Development Support Program need to contact the South Australian Tourism Commission to discuss their project details.
Kate Burgun (Nee Georgiou), Senior Business Manager, Investment and Infrastructure
Phone: +618 8463 4664
Mark Blyth, Senior Business Manager, Investment and Infrastructure
Phone: +618 8463 4656
Back to top
Government funding and opportunities
Reports, plans and government