Industry Events

The South Australian Tourism Commission (SATC) participates in, and coordinates a number of domestic and international industry events and trade shows.

Bunyeroo Valley, Flinders Ranges and Outback Bunyeroo Valley, Flinders Ranges and Outback

Here you will find information relating to upcoming industry events, either organised by SATC or external organisations that may be of interest to the tourism industry in South Australia.

Events and Festival Industry Workshop

The Events and Festivals Industry Workshop is an initiative of Events South Australia. It aims to provide a forum for the South Australian events industry to network, share information and workshop topics that affect all events and hear from industry leaders.

Workshops will be held in each of South Australia’s tourism regions. The next workshop will be in the Flinders Ranges. Details are being finalised and will be announced here shortly.

For more information, contact the Events South Australia team at   

Understanding China Workshops

The South Australian Tourism Commission is hosting a series of complimentary workshops run by Richard Beere titled: UNDERSTANDING CHINA

Richard Beere has spent over 30 years working and living in Asia in senior management positions and is now the Managing Director of Fastrak Solutions. Richard was part of the teams that succeeded in making Australia the first western destination to gain Approved Destination Status in China; and that secured China Southern Airlines to initially fly to Australia. He was also instrumental in the development of Tourism Australia’s original China Development Plan - most of which is still in use today. The South Australian Tourism Commission has engaged Richard to produce a development plan for South Australia and the Chinese market. The workshops will assist you in better understanding the realities and requirements of this market.

Numbers are limited, be sure to RSVP early so as not to miss out.

Workshops will be held on the following dates:

  • Riverland: Tuesday 18 October, Waikerie Hotel Motel RSVP by 14 October
  • Murray River, Lakes & Coorong: Tuesday 18 October at the Mannum Motel, 76 Cliff St, Mannum. RSVP by 13 October to Julie Bates on or 8535 7170
  • Barossa: Thursday 20 October at the Vine Inn, 14 – 22 Murray St, Nuriootpa. RSVP by 17 October
  • Yorke Peninsula: Friday 21 October at the Barley Stacks Winery, Minlaton Road, Maitland. RSVP by 18 October to Brooke Liebelt on or 0419 187 467
  • Clare Valley: Wednesday 26 October at the Clare Country Club, White Hut Road, Clare. RSVP by 18 October to

Please contact your Regional Tourism Manager for further details.

SATC Regional Workshops

The SATC often runs regional workshops which involve various units of the SATC such as Marketing, International, PR, Events, Destination Development and Strategy and Insights. Each of these workshops will be tailored to suit the region, including topics which will be of most interest and use to the operators.

There is no cost to attend these workshops. Dates and details for further regional workshops will be announced here as they become available. Please check back for details.

Diary dates for future SATC trade events:

South Australia – Uncorked! 

This one day workshop is an opportunity for South Australian operators to meet with invited travel trade (inbound tour operators, domestic wholesalers and online travel agents). The event will be held on Thursday 1 September 2016. Seller registrations are now closed and a waitlist is operating.

For further information, please email Belinda Barton at

2017 New Zealand Roadshow

The dates for the next New Zealand Roadshow are 22 to 29 March 2017. Run annually by the SATC, the roadshow targets consumers direct and travel trade. Previous New Zealand roadshows have attracted up to 1,000 consumers interested in travelling to Adelaide and South Australia. While this is predominantly a consumer roadshow, retail travel agents are also invited to attend the events to upskill on the destination. A special product managers' training session is held to give you the opportunity to speak directly with wholesalers in a series of 10 minute appointments. Registrations will open in August.

For further information, please email Belinda Barton at or Stacey Kerr at


The Australian Tourism Exchange (ATE) is Australia’s largest annual travel and tourism business-to-business event. It brings together Australia’s tourism industry in a forum to showcase their products directly to tourism wholesalers and retailers from around the world, through a combination of scheduled business appointments and networking events. ATE17 will be held in Sydney from 14 to 18 May 2017. Applications for sellers will open in September/October this year.

For further information, please email Belinda Barton at




Trade show financial support for tourism operators

SATC maintains a dedicated team in Adelaide which helps to coordinate South Australian industry representation at trade and consumer shows throughout the world. Financial support is often available to South Australia based operators in the form of a subsidy. For more information, please read the trade show subsidy guidelines.

Tourism Australia's Industry Events Calendar

Tourism Australia has developed a one-stop resource of trade activities centred on the promotion of Australia. This calendar includes activities hosted by Tourism Australia, all State and Territory Tourism Organisations and the Australia Tourism Export Council as well as other industry bodies.

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