Campaigns 2010 / 2011

Use this page to stay up to date with the South Australian Tourism Commission's marketing campaigns.

Click on the campaigns below to read overviews of each campaign, see images and watch our latest advertising footage aimed at marketing South Australia and its brilliant tourism attractions.

Murray River Holidays - Go With the Flow

This campaign is designed to capitalise on the recent rainfall to the Murray River and relaxed water restrictions. This now gives the region a significant reason and opportunity to bounce back and correct negative perceptions by increasing visitation to the Murray.

Santos Tour Down Under

This campaign is designed to capitalise on Lance Armstrong's participation in the Santos Tour Down Under and grab more participation across all activities around this event.