The Santos Tour Down Under has been named a finalist in two categories of the prestigious Australian Event Awards.
Minister for Tourism, Gail Gago said this year’s Tour would vie for the titles of Best Major Sporting Event and Best Tourism Event.
“Being selected as a finalist in the Australian Event Awards is fantastic recognition for this event and everyone who contributes to its ongoing success,” Ms Gago said.
The 2012 Santos Tour Down Under was held from January 15 to 22 and attracted a total of 760,600 people, with 36,100 cycling fans visiting South Australia specifically for the event.
“The 2012 Santos Tour Down Under had an economic impact of $42.2 million and also generated $140.2 million in media coverage,” Ms Gago said.
“The world’s eyes will be back on South Australia from January 20 to 27 next year when the best teams and cyclists from around the globe gather to race before thousands of supporters enjoying the cycling festival.”
The 2013 Santos Tour Down Under will once again feature the Bupa Challenge Tour, with a grass start and a new stage route from Mount Barker among exciting additions for the next event.
“A number of towns and suburbs will be hosting a stage start or finish for the first time and can expect significant economic benefits as a result,” Ms Gago said.
“These new locations also give us a chance to showcase more of South Australia and highlight its unique appeal. “In 2013 we will also celebrate 15 years of the Santos Tour Down Under with a birthday celebration in Victoria Square that will feature a range of entertainment and the official team presentation.”
The Santos Tour Down Under has been named Best Tourism Event at the Australian Event Awards for the past three years, and in 2011 was crowned Australian Event of the Year.
For more information on the Australian Event Awards visit www.eventawards.com.au.
Public Relations Unit
Telephone +618 8463 4500
or email PRPublications@tourism.sa.com.