Adelaide embraces World Tennis Challenge

19 October 2012

Minister for Tourism Gail Gago today announced that the South Australian Tourism Commission (SATC) would continue to back the World Tennis Challenge for a further three years.

The event, which unites past and present tennis champions and encourages tennis enthusiasts to take part in the Be Active Challenge, will celebrate its fifth anniversary in January.

“The SATC has been a proud supporter of this great event since it began in 2009 and is delighted to remain a major partner,” Minister Gago said.

“In 2013 the World Tennis Challenge will again bring stars of the sport to Adelaide, where they will entertain thousands of people at Memorial Drive.”

Minister Gago said more than 3500 interstate and international fans gathered in Adelaide for this year’s World Tennis Challenge, which generated over $4.2 million in visitor expenditure.

“Tennis legends Pat Rafter, Pat Cash, John McEnroe and Ivan Lendl have all featured in this event, and 2013 will see exciting new names arrive in Adelaide,” Minister Gago said.

“Along with helping drive visitation to our state the World Tennis Challenge is broadcast to 38 countries worldwide, as well as appearing locally on Fox.

“This global distribution helps reinforce South Australia’s reputation as the home of world-class events and festivals.”

The Be Active Challenge will remain a major part of the World Tennis Challenge during the next three years, with participants encouraged to maintain a healthy lifestyle and enjoy all that sport has to offer.

“From a tourism point of view, the Be Active Challenge also has an important role to play in attracting interstate club and social players, as well as appealing to the large number of people in our country for the Australian Open,” Minister Gago said.

“We hope those visiting Adelaide during the World Tennis Challenge enjoy exploring our vibrant city and also discover its diverse neighbouring regions.”

The 2013 World Tennis Challenge will be held from January 8-10.

Visit the World Tennis Challenge for more information.

Media contact:
Public Relations Unit
Telephone +61 8 8463 4500
or email PRPublications@tourism.sa.com

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