Today’s Federal Government figures show a significant increase in international visitors to South Australia.
In the 12 months to March 2013, South Australia attracted 357,000 international visitors – an increase of 5.5 per cent - the highest level of growth in five years.
Minister for Tourism Leon Bignell said the latest International Visitor Survey shows encouraging results for South Australia.
“We’ve welcomed an extra 20,000 international visitors in the past year, with a 14.9 per cent increase in the number of nights they stayed,” Mr Bignell said.
“In the most recent quarter surveyed, visitor numbers from Europe grew by 10 per cent.
“This is largely due to more international flights, including extra Singapore Airlines flights and the introduction of Emirates Airlines, combined with imaginative marketing of the State.
“In 2002, just 13 international flights a week landed in Adelaide. This year it’s 42 flights a week– an increase of more than 23 per cent since early last year.
“We are determined to maintain and accelerate this growth of international visitor numbers.
“While we will continue to attract visitors from our traditional markets including New Zealand, the UK and the US, we are also seeing results from a marketing push into China.
“The number of visitors from China is growing year on year and we have a plan to triple the number of Chinese visitors by the end of the decade.
“In the past twelve months we have seen a 26 per cent increase in the number of Chinese visitors.
“Our Activating China strategy outlines our potential to host 57,000 Chinese visitors by 2020 - generating $450 million in expenditure.
“At this rate, and with more work being done in China, we are confident we can achieve that target.
The International Visitor Survey Results will be published on the Tourism Research Australia website