Tourism Minister Leon Bignell has announced a new agreement with Tour de France organisers, Amaury Sports Organisation, for the 2014 Santos Tour Down Under international TV distribution rights.
Mr Bignell yesterday met with Amaury Sports Organisation officials at stage 10 of the Tour de France at Saint-Gildas-des-Bois, securing a new three year deal for the rights.
“This is the same organisation that distributes the TV coverage of the Tour de France and continuing the relationship will have obvious benefits for South Australia and the race,” Mr Bignell said.
“We also discussed ways of expanding the coverage to more networks and to key tourism markets over more hours.
“International broadcasts of the Santos Tour Down Under showcase South Australia's pristine beaches, wine regions and towns to television and radio audiences around the world.
“The last two years have seen the Adelaide race increase its TV presence in the key tourism markets of the UK, Europe and the US, exposing South Australia and the event to an even greater global audience.”
Mr Bignell said the success so far of the two year partnership between the Santos Tour Down Under and Amaury Sports Organisation is evident in the results.
“With 306 hours of international television coverage screened this year, a 60 hour increase on the 246 hours achieved in 2012, it makes sense to grow and extend this partnership,” he said.
The 2013 Santos Tour Down Under was broadcast on the following international TV networks:
• Africa and Middle East - pan regional, Supersport, Asia - pan regional, EUROSPORT Asia, Canada, Sportsnet and RDS, France, Sport+, Japan, JSPORTS, Italy, RAI Sport 2, Malaysia, Astro Supersport, New Zealand, Sky TV, Norway, TV2 Sport, South America – pan regional, TDN and DirecTV, UK, BSkyB, USA and NBC Sport.
It received dedicated international news coverage in:
• Belgium, VTM and RTBF, France, L’Equipe 21 and France TV, Luxembourg, RTL, Netherlands, NOS, Norway, TV2 Sport, Pan Europe, Eurosportnews, Spain, Teledeporte, World Wide News, EVS , SNTV, Perform (Omnisport) and Reuters.
The 2014 Santos Tour Down Under will be held in Adelaide and regional South Australia from 19-26 January 2014. Please visit the Santos Tour Down Under website for more information.