Short films highlighting the quirks and beauty of South Australia have reached more than one million views on social media channel, YouTube – and a production about the Limestone Coast is proving popular.
“Escape to the Coast” by David Parkinson has had 98,000 views since February and more than 200 “likes”.
That makes it the second most viewed and “liked” film for Through Local Eyes, a unique digital campaign run by the South Australian Tourism Commission, which focuses on what local film makers love about South Australia.
Yorke Peninsula's “Kids, Crabs and the Best Day Ever” by Randy Larcombe has been viewed 117 thousand times since September.
Tourism Minister Leon Bignell said the project harnesses the passion of everyday South Australians, as opposed to traditional marketing methods.
“We’ve handed the reins over to our best story-tellers – the South Australian public,” Mr Bignell said.
“Escape to the Coast showcases the stunning landscape of the Limestone Coast as it follows a group of friends taking a road trip from Adelaide to Robe.
“Through Local Eyes is a project that showcases not only our State, but the talent of local film makers - many of whom are quite young.”
“Kids, Crabs and the Best Day Ever” was used by the South Australian Tourism Commission as part of its domestic marketing campaign ‘Best Backyard’ and screened in cinemas.
A Nielson study in 2009 showed 90 per cent of people trusted recommendations from peers and 70% trusted online opinions from strangers.
So far 30 short films have been commissioned by the South Australian Tourism Commission, with plans for more.
The films cover a range of South Australian destinations, events and attractions including the Adelaide Central Market, WOMADelaide, Ebenezer Place, small bars, the Fleurieu Peninsula, family attractions, and Fork on the Road.
The five most viewed short films are:
‘Kids Crabs and the Best Day Ever’ (Yorke Peninsula) by Randy Larcombe: 116,605 views
‘Escape to the Coast’ (Limestone Coast) by David Parkinson: 97,340 views
‘Taking Off’ (Adelaide) by Ben Smith, Dave Brewer and Nima Nabilirad: 70,765 views
‘You Gotta Try...Barossa’ (Barossa) by Matt Salleh and Rose Tucker: 56,919 views
‘You Gotta Try...’ (Adelaide Central Market) by Matt Salleh and Rose Tucker: 48,364 views