First exclusively South Australian superliner cruise

15 October 2012

P&O Cruises’ Pacific Pearl is set to become the first superliner to offer an entirely South Australian cruise, during which passengers will visit Kangaroo Island, Eyre Peninsula, the Limestone Coast and Adelaide.

Minister for Tourism, Gail Gago says that the six-night cruise, launched today as part of the cruise company’s 2014 program, shows that the SATC’s commitment to growing the state as an international cruise destination is paying dividends.

“This is great news for our state, especially for regional South Australia, since the cruise, which will take place in April 2014, will include visits to Adelaide, Kangaroo Island, Port Lincoln and Robe,” Ms Gago said.

“This visit by P&O Pacific Cruises’ Pacific Pearl will mark the first time a superliner has visited Robe, putting this seaside town and the surrounding Limestone Coast region firmly on the map as a cruise ship destination which can look forward to growth over the coming seasons.”

Pacific Pearl carries up to 1800 passengers and 700 crew. It is the newest addition to P&O Cruises’ fleet, joining in 2010 and boasting 11 passenger decks.

Passengers have the opportunity to dine onboard in Luke Mangan’s Salt Grill restaurant, while onboard entertainment ranges from broadway-style shows in the main theatre to movies on the poolside Big Screen and spectacular aerial acrobatic performances on the open deck.

Ms Gago said the 2014 cruise around South Australia will be a round trip from Melbourne, one of our key high-yield experience seeker markets.

“While they are in South Australia, passengers aboard Pacific Pearl will have the opportunity to take day trips ashore and tour some of our state’s best wine regions, including the Barossa, the Coonawarra, the Adelaide Hills and McLaren Vale,” she said.

“They will also experience the unique wildlife experiences of Kangaroo Island and the Adelaide Hills, as well as the chance to swim with tuna on the Eyre Peninsula. “This is great news for our regional economies, which will benefit from the visitor expenditure, as well as the wider indirect expenditure such cruise ship visits generate.

“This cruise by Pacific Pearl is yet another stepping stone on our way to ensuring cruising becomes a $17 million industry for South Australia by 2020.

“The SATC has made increasing the number and size of cruise ships visiting South Australia a priority over the past few years, and our strategy has already yielded impressive results, with the 2011/12 season delivering a record $11.7 million in direct expenditure to the South Australian economy from 23 cruise ship visits.

“I congratulate P&O Cruises on being the first to undertake what I hope will become a popular itinerary in the future.

“The SATC is working closely with cruise lines, including P&O Cruises, to ensure that cruising continues to grow in our state.

“We already have 26 ship visits booked to visit South Australian ports for the 2012/13 season, including visits to Kangaroo Island, Port Lincoln and Robe as well as Adelaide.”

Media contact:
Public Relations Unit
Telephone +61 8 8463 4500
or email PRPublications@tourism.sa.com 

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