Jetstar will commence direct flights from New Zealand into Adelaide today, making it cheaper and more convenient than ever for Kiwis to experience a holiday in South Australia.
This follows Jetstar’s recent decision to establish a base in South Australia, creating another 120 jobs for pilots, cabin crew and operational staff and basing four A320 aircraft in Adelaide.
Minister for Tourism Leon Bignell said Jetstar would depart from Auckland three times a week, providing a real boost to the State’s tourism industry.
“With 39,000 visitors per year, New Zealand is already our second biggest international source market – behind only the UK,” Mr Bignell said.
“It is also a growing market for us – our most recent results show visitor numbers are up seven percent on the previous 12 months.
“Houseboating on the River Murray is one of the most popular holiday experiences for Kiwi visitors to South Australia.
“While our State is already serviced by six direct flights a week from Air New Zealand, the introduction of a low cost carrier on this route will open South Australia up to a new price sensitive market, and we expect this will bring thousands of visitors each year.”
He said Jetstar’s decision to establish a base in South Australia was proof they were committed to growing Adelaide within their network.
“This is a fantastic result for our State, and will see the continued growth of a tourism sector which already employs around 33,000 people.”
In the 12 months to September 2013, visitors from New Zealand spent 437,000 nights in South Australia, generating expenditure of $44 million.
The South Australian Government has already partnered with Jetstar on a cooperative marketing campaign to ensure the success of this route.
Run during November 2013, the campaign included TV, print and online advertising, and e-Direct mail outs to South Australian Tourism Commission and Jetstar databases.
Jetstar’s Head of New Zealand Grant Kerr said the airline was pleased to be offering competition on what was previously a monopoly route.
“Jetstar’s goal is to grow markets by offering lower fares and we’re looking forward to increasing the number of people flying between Auckland and Adelaide,” Mr Kerr said.
“Australia is the most popular overseas destination for New Zealanders and our new service offers Kiwis the chance to fly direct to South Australia at very competitive prices.”
In addition to the new Auckland route, Jetstar will also commence three direct flights per week from Bali into Adelaide on 17 December.
Adelaide Airport Ltd Managing Director Mark Young said the start of the new services, and the announcement of a new Jetstar crew base in Adelaide, was excellent news for travellers and the South Australian economy.
“These new services will provide travellers with a choice of airline between Adelaide and the two destinations, creating greater accessibility and affordability for passengers,” Mr Young said.
“For some time we’ve had the view that there were opportunities to create additional choice on the Auckland and Bali routes, so we see these new Jetstar services as a great result for travellers.”