Global campaign for the 'Best Job in the World'

05 March 2013

A global campaign to win the job of a lifetime is set to encourage more young international travellers to come and work in South Australia.

The South Australian Tourism Commission and Tourism Australia are conducting a search for the perfect person to take on the role of a Wildlife Caretaker in South Australia, as part of the “Best Jobs in the World” campaign.

Minister for Tourism Leon Bignell said the international youth market was vital to South Australia’s tourism industry, with backpackers making up a quarter of all international visitors to the state in the year ending September 2012.

“The international backpacker market makes a significant contribution to South Australia’s
economy,” Mr Bignell said.

“This campaign is a fantastic opportunity for South Australia to showcase not only its liveability,
but also its breath-taking landscapes and unique wildlife experiences to a global audience.

“The successful candidate will have the opportunity to get up close and personal with some of
Australia’s amazing animals, including seals, dolphins and kangaroos on Kangaroo Island, and great white sharks on the Eyre Peninsula.”

Mr Bignell said these experiences were uniquely South Australian, and through social media and worldwide promotion of the position, the state will receive global exposure as a desirable destination.

“In the year ending September 2012, international backpackers stayed over 1.5 million nights in South Australia and spent their time exploring Adelaide and our regions,” Mr Bignell said.

The campaign is part of a major international marketing push from Tourism Australia and State and Territory tourism partners, and will focus on promoting tourism opportunities provided by Australia’s Working Holiday Maker program.

Tourism Australia Managing Director Andrew McEvoy said the competition would entice young people from around the world to come to Australia to holiday, and also work.

“We've taken one of the most successful tourism campaigns in recent times – "Best Job in the World" – and made it bigger and better by coming up with a competition which represents the very best of our country – our breath-taking landscapes and scenery, our unique nature and wildlife, great food and wine and, of course, our huge sense of fun,” Mr McEvoy said.

The Tourism Australia campaign is a global competition involving six of Australia’s State and Territory Tourism Organisations – each offering their own unique “Best Job in the World” as a winning place.

Some of the other jobs in the competition include Lifestyle Photographer in Melbourne, and Taste Master in Western Australia.

The campaign will target travellers between 18 and 30 in Australia and overseas, with a focus on international markets eligible for an Australian working holiday visa, including the UK and Ireland, the US and Canada, Germany, France, Italy, Sweden, Hong Kong, Taiwan, South Korea and Japan.

Please visit Tourism Australia’s campaign website and campaign Facebook page.

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