Grant to boost family fun in the Barossa

02 November 2012

A family-friendly project developed by the Barossa’s Whistler Wines has received a grant from the South Australian Tourism Commission (SATC).

Minister for Tourism Gail Gago today announced that $2450 from the SATC’s New Product Support Program had been allocated to the Nuriootpa business.

“Whistler Wines will focus on child-friendly activities to encourage tourists, especially families, to visit the Barossa,” Minister Gago said.

“The business will develop a treasure hunt walk and scavenger hunt for children, along with producing a brochure to highlight family-friendly activities on site and across the region.”

Minister Gago said the initiative provided much needed activities in the region for children.

“The Whistler Wines project will help encourage families to visit the Barossa and is expected to increase visitation to the property by about 5000 people each year,” Minister Gago said.

“It will also help promote premium food and wine from our clean environment.

“SATC support will be used for experience and website development, along with graphic design and communications.”

Whistler Wines Manager Chris Pfeiffer said the business had always welcomed families.

“We were very pleased to receive both advice and funding to help us promote our child-friendly activities to a wider number of people visiting the Barossa,” Mr Pfeiffer said.

“SATC staff were able to look at our current offerings and suggest other activities which would enhance a Barossa experience for families, as well as suggesting the inclusion of activities available from other sources to provide a broader family experience.”

Barossa Regional Tourism Manager Nathan Gogoll said the Whistler Wines project complemented priorities in the Barossa Destination Action Plan 2012-15, which was launched in May.

“This is a boost for Whistler Wines as well as for families visiting the Barossa,” Mr Gogoll said.

“The announcement delivers on one of the goals of the Destination Action Plan – to identify and develop family-friendly experiences. It’s good to see a priority from the plan being put into action.”

Media contact:
Public Relations Unit,
Telephone +61 8 8463 4500
or email PRPublications@tourism.sa.com

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