International visitor growth up as operator investment increases

04 September 2013

On the day Adelaide welcomed a new hotel to the city new figures reveal an almost nine per cent increase in international visitors coming to South Australia.

Federal Government figures released today show there was an 8.9 per cent rise in international travel to South Australia in the 12 months to June this year, compared with the national growth figure of 5.1 per cent.

Tourism Minister Leon Bignell says the growth in international visitors is a positive sign for the State’s tourism industry.

“These figures are wonderful news for the South Australian tourism industry which is worth $5 billion a year to the State’s economy,” Mr Bignell said.

“I’m also very pleased to today officially open the new Quest apartments open at 70 Franklin Street and I welcome yesterday’s news that Jetstar will fly direct to Adelaide from Auckland three times a week.

“One of the really positives aspects of the latest round of Tourism Research Australia figures is that some of our biggest markets – the UK, New Zealand and the US – are all beginning to bounce back.”

China, where the State Government is focussing a great deal of effort marketing South Australian tourism and trade opportunities, saw a 32 per cent increase in visitors.

There was also return to growth from our key market, the UK, which was up 4.8 per cent up, the best year on year growth since 2008. The US was up 19 per cent.
Meanwhile, visitors from New Zealand continued to climb to record highs, up 22.9 per cent.

South Australia welcomed 42,000 New Zealanders in the year ending June 2013, which was an increase of 7000 from the year ending June 2012.

In the 12 months to June 2013, South Australia attracted a total of 361,000 international visitors.

International visitor nights in South Australia have continued to grow since 2009 with almost 10.1 million visitor nights to June this year, an increase of 8.1 per cent on the year to June 2012.

International visitor expenditure rose by 1.6 per cent to $684 million while South Australia’s market share of international visitor expenditure also rose slightly to 6.2 per cent, up from 6 per cent.

The International Visitor Survey Results will be published.

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