South Australia will showcase its first-class wine regions to the world after being chosen to host Savour - the first Global Australian Wine Forum.
Ahead of tonight’s launch of the new brand for South Australia, Premier Jay Weatherill announced that the forum will be held in Adelaide on September 15-18.
“There is no better way to showcase our wonderful, clean-green-wine producing areas than to bring the world to us,” Mr Weatherill said.
“South Australia is responsible for the production of more than half of the nation’s wine with the sector generating nearly $2 billion towards the state’s economy.
“Savour will showcase Australia as a whole and as hosts we have the chance to showcase influential delegates our premium food and wine against a backdrop of our unique tourism offerings.”
Mr Weatherill said the forum was expected to attract up to 800 delegates with more than 80 per cent to be international sommeliers, wine makers, industry experts and journalists.
“Clare Valley, the Barossa, the Coonawarra, the McLaren Vale are recognised as producing some of the world’s best wines – so we have a great story to showcase,” Mr Weatherill said.
The forum will also include a dinner showcasing the very best of South Australian food and wine to influential international delegates.
Tourism Minister Leon Bignell said Savour would complement the South Australian Tourism Commission’s new marketing campaign for the Barossa, to be launched this winter, as well as incorporate the State’s new brand.
“This conference will give us a perfect opportunity to show these influential delegates our very best wines against the backdrop of our spectacular wine country,” Mr Bignell said.
"Our wine regions are known around the world, and securing this conference gives us the chance to spread the message even further.
"This will help drive home the message to the world that Adelaide is Australia's wine capital and will also be an ideal setting to discuss the new-look Tasting Australia, which will return next year.”
Agriculture, Food and Fisheries Minister Gail Gago said the forum is a big win for South Australia.
“Today’s announcement reaffirms that South Australia has a competitive edge as a producer of premium food and wine from our clean environment,” Ms Gago said.
“The international attention that this forum will provide will no doubt assist in our efforts to further grow this thriving sector.”