The stunning and raw landscape of the Limestone Coast is the latest feature in the State Government’s successful Through Local Eyes film project.
The Limestone Coast film, titled Escape to the Coast, will target Sydney and Melbourne visitors to explore the South Australian leg of the Great Ocean Road.
The film is being released this week in the lead-up to the annual Taste the Limestone Coast Festival, being held in Naracoorte this weekend (7-9 February).
Tourism Minister Leon Bignell said the new film is as much about the region’s destinations and experiences as it is about the simple pleasures and enjoyment of being together on holidays with close friends or family.
“Escape to the Coast authentically captures the freedom, adventure and camaraderie of an iconic South Australian road trip,” Mr Bignell said.
“A road trip to the Limestone Coast is a quintessential getaway for generations of South Australians, from driving on the beach at Robe to tasting world class wines in the Coonawarra - now the rest of Australia can get a glimpse of a true touring holiday.”
Directed by McLaren Vale’s David Parkinson and set to the song “The machine and the can” by local artist David Resce, the film follows a car full of friends as they set out on a road trip from Adelaide to Robe via the Limestone Coast.
The Escape to the Coast film is the latest release as part of the State Government’s Through Local Eyes film project, which features a series of 20 YouTube videos where local filmmakers showcase the state through their eyes, targeting interstate visitors.
The films have collectively amassed more than half a million views throughout Australia on YouTube since the project launched in May 2013.
Mr Bignell said the impact of this Limestone Coast short film would be boosted by the new Adelaide tourism campaign, which was launched on Sunday.
“The Limestone Coast is set to benefit from the new Adelaide Breathe ad as it will encourage more people from Sydney and Melbourne to come and visit our beautiful city, and if they drive, they will travel through the Limestone Coast on the way,” Mr Bignell said.
“The region is set to benefit even more with the AFL set to bring in thousands of fans for at least 20 weekends this winter for games at the Adelaide Oval.”
Mr Bignell encouraged food and wine lovers from across the State to visit the Limestone Coast this weekend for the annual Taste the Limestone Coast Festival.
“The festival is held in the town of Naracoorte and offers visitors the chance to taste delicious food and wine from more than 25 of the region’s award winning wineries and gourmet food producers,” Mr Bignell said.
A second Limestone Coast film featuring a family road trip will begin production in the coming months and be released later this year on South Australian Tourism Commission’s YouTube Channel, youtube.com/southaustralia
Watch Escape to the Coast or for more information about the festival, visit the Taste the Limestone Coast Festival website.