Lobethal crowned as Santos Best Dressed Town

22 January 2012

The Adelaide Hills town of Lobethal has been crowned the 2012 Santos Tour Down Under Best Dressed Town.

Lobethal beat tough competition from the historic Fleurieu Peninsula town of Willunga, which came second in the competition, followed by Penwortham just south of Clare, which took out third place.

Lobethal won the Santos Best Dressed Town Competition award for Colemans Group Stage 2 on Wednesday, January 18, while Willunga received the same award for yesterday’s thrilling Jayco Stage 5, which finished on the top of Old Willunga Hill.

Penwortham received the award for their welcoming Stage 1 efforts on Tuesday, January 17. 

“The Lobethal community really encompassed what the race was about, the coming together of people from all nations in celebration of what is Australia’s biggest cycling event,” the Santos Judging Panel said.

“Aside from their great attitudes as a community and passion for Australia’s first world tour cycling team, GreenEDGE, the decorating of Lobethal was spectacular, full of colour and creativity, the best we had seen along the race routes.

Lobethal really highlighted the immense pride South Australian locals feel towards the cycling race”. Meanwhile, the Santos Best Dressed Private Residence went to Marston House, while the Santos Best Dressed Commercial Property was awarded to renowned South Australian fashion designer Liza Emanuele’s boutique on King William Road, Hyde Park.

“Each year we see hundreds of people decorate their homes for the Santos Tour Down Under, but this year Lobethal really shone.

The creativity of the locals was demonstrated by the unique environmentally friendly decorations. “The local community showed that the simplest recycled items can effectively, with a little bit of team work and effort, change a town into a vibrant and inviting place for visitors to stop and watch the race.”

“A major aspect assessed is the use of recyclable materials, an element the community took on board.

This and their decorations of permanent statues, window displays and community information pamphlets set Lobethal apart from the other towns.”

Santos Best Dressed Town prizes include signed framed jerseys and garden products from Peats Soil and Garden Supplies.

For more information, please contact Jessica Hurt, PR Manager on +61 412 784 587 or email jessica.hurt@tourism.sa.com  

Media contact:
Public Relations Unit
Telephone +61 8 8463 4500
or email PRPublications@tourism.sa.com.


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