The Vine Inn is more than 150 years old and has been community owned for the past 75 years. As a community owned business, all hotel profits are returned to the region through sponsorship and donations to local sporting and service clubs, schools, kindergartens and community projects.
Under a $33,000 grant from the South Australian Tourism Commission’s (SATC) Tourism Development Fund, 18 rooms will be upgraded from 3.5 to 4 star level.
The upgrade will enable the property to offer quality facilities in the Barossa region at a competitive rate. Minister for Tourism, Gail Gago, said the government is committed to supporting the development of accommodation in regional areas.
“The Vine Inn Motel in Nuriootpa is a unique Barossa property. As a community owned motel, increased visitation to the property results in benefits for the whole community.
“The upgrade will occur over two stages to minimise the effect on motel operations. Six rooms have already been upgraded to a high 4 star standard, with the remaining 12 rooms upgraded by March 2013.”
Minister Gago said the upgrade to the Vine Inn Motel has been driven from the Destination Action Plan (DAP) launched in May which outlines 22 key actions to increase visitation to the Barossa region.
“This project aligns with our objective to upgrade 30 rooms within the Barossa region to a 4 star standard by 2020 to cater for increased demand from both the high yielding domestic market and also the high yielding and rapidly growing Asian market.”
General Manager of The Vine Inn, Chris Linden, said “this injection, along with a recent federal tourism grant will assist us in achieving our objectives of improved appeal to the corporate/convention market, and also the niche golf and cycle tourism markets and will ultimately bring more custom to the Barossa.”
“Every cent of these funds are being spent with local trades and suppliers, therefore ensuring a financial stimulus for Barossa businesses.”
Nathan Gogol, Barossa Regional Tourism Manager, said "it's really encouraging to see the South Australian Tourism Commission investing in the Barossa accommodation stocks. The refurbished rooms at the Vine Inn set a high standard at an affordable price - a great incentive for people to head to the Barossa for a few nights."