Murray River attracts New Zealand travellers

15 April 2013

A campaign encouraging New Zealanders to create their perfect South Australian holiday has attracted more than 10,000 competition entries.

Entrants were invited to create a holiday wish list with the opportunity to win everything on it, with many including the Murray River as a must-see attraction.

Tourism Minister Leon Bignell said New Zealanders were especially attracted to the Murray River, and the campaign was successful in promoting the river and South Australia.

“The Murray River is one of South Australia’s gems and a fantastic destination in its own right,” Mr Bignell said.

“We know that New Zealanders rightly perceive drifting down the mighty Murray on a houseboat as one of the great tourism experiences this country can offer.

“With this in mind, the campaign focused on the Murray River’s appeal to New Zealanders.”

Competition winner Sue Sowerby’s entry included wine tasting in the Barossa, meandering down the Murray River and exploring Adelaide on her dream itinerary.

“I had friends who visited the Murray River and absolutely raved about it so I went onto the website to find out more and discovered there was so much to see and do in South Australia,” Ms Sowerby said.

“I’m so excited I won my wish list and can’t wait to visit South Australia for the first time later in the year.”

The campaign highlighted the destination preferences of New Zealanders, with Adelaide, the Murray River and Barossa regions coming out on top.

Interest in the Eyre Peninsula and Flinders Ranges is also growing.

The campaign also revealed that New Zealanders consider South Australia to be the home of premium food and wine and the Murray River holiday experience.

The South Australian Tourism Commission (SATC) campaign attracted more than 63,500 website views, where entrants were able to get their dream holiday quoted and booked through a South Australia Expert travel agent.

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