Cruising through to another record season
Over the past few years, cruise ship visits in South Australia have been on the rise, growing from 16 visits and $8.5 million in direct expenditure in 2012-13 to the record breaking results we saw in 2015-16. The 2016-17 cruise ship season is shaping up to be the biggest yet with 50 cruise ship visits to South Australian ports expected. This exceeds the state’s 2020 target of 43 cruise ship visits to South Australia three years early. So what has driven this growth?
The Visitor Economy Adds Up
The term visitor economy has been intrinsically linked to tourism in recent years, but what exactly does it mean and why is it important? Put simply, it is the money visitors to our state spend while they are here which boosts our economy and flows into many other industries – not just tourism.
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Get Ready for China
China is a once in a lifetime opportunity and the opportunity is now. The importance of China’s role in our state’s economic growth has long been discussed around board rooms, business events and conferences. In this context the opportunity for tourism is perhaps one of the most significant, with the value of Chinese tourism in Australia estimated at over $13 billion by 2020.