Putting the spotlight on regional South Australia

11 December 2013

Domestic trips to regional South Australia have risen by almost 6 percent on the previous year, with new television commercials promoting the state’s regions set to air in the coming weeks.

In the latest figures released by the Federal Government today, a total of 3.36 million trips were made to regional South Australia, with 63.3 per cent of all domestic visits to the state including a
trip to regional areas.

The third phase of the South Australian Government’s Best Backyard marketing campaign, which encourages South Australians to holiday in their own backyard, will feature cinema and TV commercials about the Flinders Ranges and Outback, Murray River, Lakes and Coorong, and the Riverland over summer.

Minister for Tourism Leon Bignell said regional South Australia had so much to offer, with tourism experiences for adventure seekers and those who want to kick back and relax.

“This campaign was created to show South Australians all the wonderful adventures they can have in their own backyard,” Mr Bignell said.

“We want to showcase the unique character and experiences associated with each of the state’s different regions and encourage people to think of these when planning their next holiday or getaway.”

In the past 12 months, visitor expenditure in regional South Australia made up 48.5 percent – or $2.09 billion – of domestic tourism expenditure, with almost 63 percent of the state’s domestic visitor nights spent in regional areas.

In addition, domestic day trips to South Australia generated $1.165 billion, up 0.5 percent on the previous year.

Mr Bignell said regional areas such as Kangaroo Island, the Flinders Ranges and Carrickalinga Beach on the Fleurieu Peninsula had been listed as hot spot tourism destinations in Lonely Planet’s new Australia guide.

“This comes on the back of Adelaide being named as one of the top ten cities in the world to visit for 2014 by Lonely Planet in October.

“It shows confidence in the tourism industry, and we expect visitor numbers and expenditure to increase next year.”

Figures released last week show South Australia has more than doubled the national growth rate for international tourism by recording a 10.9 per cent increase in visitors to the state.

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