SA finds its musical match

03 September 2012

South Australia will shine in a new series of video clips designed to dazzle audiences around the world.

The clips are being produced by the South Australian Tourism Commission’s (SATC) Sales and International Group and will initially focus on the state’s abundant wildlife, rugged Flinders Ranges and spectacular coastal vistas.

Each will be set to the song Take my Hand, which was written and performed by Adelaide-based artist Georgia Germein. 

SATC General Manager Rik Morris said the uplifting song was an ideal match for the unique experiences on offer in South Australia.

“These clips will be used to show off the state’s best attributes to consumers and travel industry members,” Mr Morris said.

“We are delighted to be showcasing South Australia in partnership with an Adelaide band that is fast gathering fans.”

The clips are expected to support SATC online marketing activities overseas, along with appearing on international variations of southaustralia.com.

They may also be used at travel trade and consumer events, on the SATC’s official social media channels and in future international marketing campaigns.

Along with performing as a solo singer-songwriter, Georgia Germein stars with her siblings in the indie-pop group the Germein Sisters.

The sisters performed live more than 130 times in 2011 and last Thursday flew to Europe to record their debut album.

“During this trip, the Germein Sisters will also be calling in at a number of the SATC’s international offices,” Mr Morris said.

“This may include performances in cities such as London and Frankfurt.” The Germein Sisters said they were delighted to have been chosen to feature in SATC video clips and looked forward to promoting their home state.

“Music is our passion, especially if it has a message that inspires, engages, empowers and entertains,” Georgia said.

“We all love living in the Adelaide Hills with its beautiful green rolling hills and Aussie bushland. We enjoy waking to the sound of kookaburras, magpies and parrots and enjoy the company of various native wildlife including koalas, kangaroos, possums and echidnas that wander through our place.”

Media contact:
Public Relations Unit
Telephone +618 8463 4500
or email PRPublications@tourism.sa.com  

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