International access to South Australia continues to grow with Singapore Airlines today increasing its flights to Adelaide from 10 to 12 each week.
Tourism Minister, Leon Bignell, says recent data shows international flights to Adelaide are up by more than 23% on last year and these additional flights will increase this figure.
“These extra flights on the Singapore to Adelaide route will continue to boost South Australia’s profile as a tourism destination in overseas markets,” Mr Bignell said.
“The fact a major international airline is increasing its flights into Adelaide is great news for the South Australian tourism industry because it makes our state even more accessible to overseas tourists.
“Having more frequent flights will make it easier for tourists to come to South Australia, particularly those from Europe, China and India.”
“The South Australian Tourism Commission and Singapore Airlines will now work on building demand in those key overseas markets to make sure the extra seats coming into our state are filled.”
The SATC and Singapore Airlines have been working on joint marketing campaigns since 2006. The 2013-14 campaign will focus on promoting South Australia to the UK, Germany, Singapore, China, India and Indonesia.
Singapore Airlines SA manager Hugh Chevrant-Breton said passengers would now have a choice from two daily flights five days a week and one daily flight on the two remaining days.
“The new additional flights will increase easy and fast connections in Singapore to all the cities of the Singapore Airlines and SilkAir networks,” Mr Chevrant-Breton said.
“It means Singapore Airlines offers more flights and more seats to and from Adelaide than any other international carrier.”
The announcement comes almost 30 years after Singapore Airlines first started flying to Adelaide in 1984. The Singapore route was originally flown via Melbourne, but the airline has flown direct to Adelaide since 1996.
Singapore Airlines became the first international carrier to introduce daily flights to Adelaide in 2006.