South Australia hosts major tourism event

04 June 2013

More than 300 national tourism operators, who sell Australia to international travellers, are in Adelaide for the 2013 Australian Tourism Export Council (ATEC) Symposium, which starts today.

The four-day symposium is a major event on the travel industry calendar and includes workshops, tours, a gala dinner, a South Australian showcase evening and discussions with leading tourism industry insiders.

Tourism Minister Leon Bignell said hosting the annual event would showcase South Australia’s tourism offerings and give operators the chance to promote their businesses.

“The ATEC Symposium is a great opportunity to highlight all the incredible tourism experiences our state has to offer,” Mr Bignell said.

“The conference will inject more than $1 million into our local economy but the biggest economic benefit will come in coming years as South Australia is included on more itineraries of overseas visitors to Australia.”

An extensive list of local and international guest speakers will address the conference.

Topics for discussion include capitalising on the Asian market, leveraging major events to increase visitation, extending regional and indigenous tourism and the tourism potential of Australia’s growing international student population.

Delegates will also tour Kangaroo Island, Eyre Peninsula, Coober Pedy, Flinders Ranges, the Murray River and Barossa.

ATEC managing director Felicia Mariani said these tours are particularly helpful in boosting the knowledge of South Australia and its regions to the very people who will incorporate these products into the programs they sell overseas.

“The best advertisement for any destination is to get people to experience what you have to offer,” Ms Mariani said.

The 2013 ATEC Symposium will be held from June 4-7 at the Adelaide Convention Centre.

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