South Australia woos North American travellers

21 May 2014

Americans and Canadians are being encouraged to visit South Australia with cheap flights to Adelaide in a new campaign with Air New Zealand.

Tourism Minister Leon Bignell said the flights mean North Americans can come and explore South Australia at an affordable price.

“This deal represents great value for Americans and Canadians considering travel to Australia, and will give them an extra incentive to choose South Australia as their destination,” he said.

“From our wildlife and world-class wine to our stunning coastline and outback landscapes, all the experiences international visitors could want from a true Australian holiday are here.”

The Air New Zealand campaign comes after latest figures released by the Federal Government last month show the number of international visitors to South Australia has reached an all-time high.

The latest round of figures from Tourism Research Australia show South Australia attracted 378,000 international visitors in the 12 months to December 2013.

This was a 13.1 per cent increase on the previous year, and is well above the national growth of 5.6 per cent. The figures show the number of US visitors to South Australia increased by 14.9 per cent.

Air New Zealand is offering return flights from Los Angeles to Adelaide from US $1298 (approx. AUS $1395). Flights are also available from San Francisco for the same price, or from Vancouver from CAD $1598 (approx. AUS $1579).

The deal is available now to June 2, 2014, and is valid for travel between August 2 and September 30, and October 14 and November 24 this year.

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