The marketing of the state has been put in the hands of talented South Australian filmmakers in an innovative new project unveiled last night.
The project has funded talented local filmmakers to create ten short films that promote the best of South Australia through their eyes.
It is the first phase of the South Australian Tourism Commission’s (SATC) advocacy marketing strategy that supports filmmakers to create their own short films about the state which will then be shared online through YouTube, Vimeo, social media and southaustralia.com.
Minister for Tourism Leon Bignell said using local people as advocates for South Australia is a way to communicate what the state has to offer from a new perspective.
“We’re using passionate and talented South Australian filmmakers to showcase the state through their eyes,” Mr Bignell said.
“The films they’ve created give potential interstate and overseas tourists a fresh, unexpected perspective on what Adelaide and South Australia has to offer.”
The short films feature a range of themes, primarily focussed on Adelaide, including the Central Markets, Adelaide’s music scene and the city’s growing food van culture.
Minister Bignell last night also unveiled another short film, ‘Mad March’, which was created following a social media campaign that portrays South Australia’s March festival season through the eyes of the festival goers themselves.
“During March, the SATC ran a campaign on Twitter asking festival goers to be the on-ground film crew and capture ten seconds of video of their experiences,” Mr Bignell said.
“More than 300 video clips were collected and the best have been coupled with songs by five South Australian musicians to create a four-minute short film that captures all of the madness of March, from the perspective of real South Australians.”
All eleven short films will be distributed online through the SATC’s digital marketing channels and are available for anyone to share and feature through their own networks.
Phase two of the SATC’s advocacy marketing strategy is being developed and will again give local filmmakers the opportunity be involved, with a focus on regional destinations.
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