Strong growth for SA tourism

13 June 2012

New figures show South Australia is surging ahead when it comes to domestic tourism expenditure.

The state recorded an 11.4 per cent increase in domestic expenditure for the 12 months to March 2012 – totalling $4.56 billion – while the rest of Australia averaged a 10.7 per cent increase.

The latest National Visitor Survey (NVS) results, released today, also show that South Australia attracted 5.21 million domestic visitors during the survey period.

This was an increase of 6.3 per cent from the year ending March 2011 and again higher than the Australian average of 5.4 per cent. Tourism Minister Gail Gago said the figures were excellent news for South Australia.

“These results reinforce the importance of South Australian Tourism Commission campaigns targeted at our intrastate and interstate markets,” Minister Gago said.

“In addition to attracting more interstate visitors, these figures show that more South Australians are travelling within South Australia, with intrastate visits up 11.6% and nights up a huge 14.9%.

“The SATC’s Best Backyard campaign is doing a fantastic job of inspiring more South Australians to explore the diverse regions around them.

“We are also seeing renewed interstate attention on destinations such as Kangaroo Island, which has been driven by the innovative Let Yourself Go campaign.”

The new NVS statistics show South Australia recorded growth in most purposes of visit, with business travel posting a nine per cent increase.

“Significantly, these figures show that 64 per cent – 3.31 million – domestic visitors to our state visited regional South Australia,” Minister Gago said.

“This is a fantastic result and means more opportunities to showcase what South Australia and our regions have to offer.”

Another highlight in the latest round of NVS figures was a 5.8 per cent increase in visitor nights across South Australia.

It was the state’s third consecutive period of growth and equates to 19.39 million domestic visitor nights spent in SA for the year.

Media contact:
Public Relations Unit
Telephone +618 8463 4500
or email PRPublications@tourism.sa.com.

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