Tourism campaign to highlight SA’s premium food and wine

27 May 2014

South Australia’s culinary tourism operators and food and wine producers are being encouraged to share their stories with international tourists hungry for new experiences.

Tourism Australia has launched a new online hub as part of its multi-million dollar global marketing campaign Restaurant Australia.

Tourism and Agriculture, Food and Fisheries Minister Leon Bignell said contributing to the campaign could pay big dividends for local businesses.

“Being part of an online collection of stories about food and wine experiences - which will be marketed to the world - is a great way to reach potential new visitors,” he said.

“By uploading their stories, photos and videos to the Restaurant Australia online hub, restaurants, cafes, cellar doors, regional farmers’ markets and food trails, along with food and wine producers, will not only be listed but they could be chosen by Tourism Australia to feature in its international advertising campaign.”

The Minister said South Australia has one of the most diverse ranges of premium food and wine producers and experiences in the world.

“Food, wine and tourism in South Australia are already well connected, and the State Government’s strategic priority of Premium Food and Wine from our Clean Environment showcases this,” he said.

“Premium food and wine from our clean air, clean water and clean soil is already such a big part of South Australia’s tourism identity that we are well placed to take advantage of this new opportunity.

“This, along with the great personalities behind the quality produce, makes South Australia an enviable tourist destination.”

The Restaurant Australia hub is part of Tourism Australia’s There’s Nothing Like Australia global campaign.

“I’d encourage any culinary tourism operator looking for a bigger audience to get involved,” said Minister Bignell.

“Some of the most unique tales might come from a rustic restaurant setting in an outback shed, a few tables among the grapevines or shucking oysters on the Eyre Peninsula. The visual impact of our food and wine should not be underestimated.

“It only takes a matter of minutes to upload a story to the site Restaurant Australia website and it could result in being chosen to be part of the marketing campaign in Asia and other key markets.”

 

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