Tourists flocking to Adelaide hotels

26 April 2014

Adelaide hotels are reporting a strong start to 2014, with an increasing number of rooms booked out during the first quarter.

Tourism Minister Leon Bignell said figures provided by the Australian Hotels Association reveal occupancy rates in January and February jumped about 9 per cent, while March recorded a four per cent increase compared to the same time last year.

"We have been working really hard to create opportunities and shine the spotlight on South Australia and it's fantastic to see results like this," Mr Bignell said.

"In January, Adelaide Airport recorded a massive 58 international arrivals in a single week, buoyed by Jetstar putting on direct flights from New Zealand and Air Asia X arriving direct from Kuala Lumpur.

"Popular events like the Tour Down Under also have an impact, as does the cricket at the redeveloped Adelaide Oval, and attention-grabbing advertising campaigns, such as the award-winning Barossa Valley commercial.

"The attractions continue in February and March with the Adelaide Fringe, Clipsal 500 Adelaide, Adelaide Festival and WOMADelaide keeping visitors - and hotels - occupied.

"Late last year, the travel bible Lonely Planet named Adelaide in its top 10 cities in the world to visit.
"With so much on offer, it's no wonder the appetite for South Australia is growing and it will no doubt continue to do so, through our continued support of the tourism industry.

"We have announced a $2 million bid fund to attract conferences to the Adelaide Convention Centre and a further $6 million for more major events.

"A national television campaign showcasing Adelaide, which was launched in February, will also lure more visitors to South Australia."

Australian Hotels Association (SA) Chief Executive Officer, Ian Horne, said the results are very positive.
"While it is expected that the Clipsal and Fringe make significant contributions to such excellent visitor accommodation results, the Tour Down Under is now also not just delivering on strong community involvement but clearly is attracting additional visitors who are choosing to stay in hotels in increasing numbers," he said.

"January was historically a tough month but based on 2014 results it's now becoming one of the stronger for accommodation and visitor business.

"Strong accommodation results simply means more employment opportunities, more hours of work, more wages earned, more goods and services consumed, more support services required, more revenue generated and importantly increased business confidence.

"It's a great start to the year."

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