The largest cycling event in the southern hemisphere, the Santos Tour Down Under, today announced Wolf Blass as its new wine sponsor.
The sponsorship will see Wolf Blass Yellow Label wines served at all official Santos Tour Down Under functions, with Wolf Blass Gold Label Pinot Noir Chardonnay presented to riders on race podiums.
Stage 1 of the 2014 Santos Tour Down Under will travel from Nuriootpa to Angaston, passing many of the Barossa vineyards that supply grapes for Wolf Blass wine.
Events South Australia General Manager Hitaf Rasheed said she was pleased to welcome a South Australian icon to the Santos Tour Down Under’s suite of sponsors.
“We are delighted to welcome Wolf Blass on board as an event sponsor and believe the company is an ideal fit with South Australia’s celebrated Santos Tour Down Under,” Ms Rasheed said.
“We look forward to sharing great wines from South Australian vineyards with our event partners and seeing Wolf Blass promoted to a global audience.”
Functions featuring Wolf Blass wines include the Legends’ Night Dinner on January 25, which next year will honour six-time Olympic gold medallist Sir Chris Hoy.
“South Australia’s premium food and wine has a growing international reputation and brands such as Wolf Blass have played a crucial part in fostering awareness of what the state has to offer,” Ms Rasheed said.
Managing Director of Wolf Blass, Simon Marton, is pleased to be associated with Australia’s largest cycling event, the Santos Tour Down Under.
“Wolf Blass is thrilled to share the Wolf Blass experience with cycling enthusiasts, many whom are familiar with and supporters of our wines,” Mr Marton said.
“The Santos Tour Down Under is a major event on the South Australian sporting calendar and we are looking forward to showcasing the home of Wolf Blass, the Barossa, to the world.
“Wolf Blass is acclaimed for its 40 plus year history of producing wines of character, quality and consistency having won over 3,000 awards since its launch and is the only brand to have won four Jimmy Watson trophies.”
The Santos Tour Down Under will be held in Adelaide and regional South Australia from 19-26 January 2014. Visit www.tourdownunder.com.au for more information.