Research Services

The research team at the SATC collects, analyses and disseminates information about the tourism and travel industry in South Australia.

A wide range of market research and industry data is available relating to topics such as tourism demand, market segments, tourism trends, visitor profile, accommodation supply, destination branding and the impact of festivals and events.

The team undertakes industry analysis and conducts applied research on an on-going basis to meets the needs of the SATC, the tourism industry, local government, the education sector and the wider community.

Information available on this site is as follows:

Tourism Trends

The Tourism Trends Report combines information from a number of sources an overview of the tourism industry as a whole. The report focuses on the current market structure and trends over time. This report is updated as new information becomes available.

Fact Sheets

Fact sheets are designed to provide a simple snap shot of the most commonly asked tourism questions. They are particularly useful in identifying the number of visitors coming to South Australia, the characteristics of visitors, where they are coming from and how long they stay. This information is updated regularly. The At A Glance fact sheet provides a good overview of the tourism industry.

Regional Profiles

Regional profiles provide a wealth of information about South Australia's twelve regions including visitation statistics, market structure, visitor profiles and influences. These handy guides are a perfect resource designed to assist those interested in tourism in the region and its further development and promotion.

Research Reports

This section provides a range of general market research reports and industry guides including Cellar Door Market Research, Regional Branding Market Research and Marketing South Australia – An Operators Guide.

In addition to the publications available on this site, copies of policy and planning reports, such as the South Australian Tourism Plan and the Responsible Nature-based Tourism Strategy , can be accessed through http://www.tourism.sa.gov.au/tourism/default.asp

Note: All of the research documents available for downloaded from the research section are in Adobe Acrobat format. You will need the free program, Acrobat Reader to view the files. The program can be downloaded from www.acrobat.com - the site contains full instructions on how to install the program.