Publications

Road Sign Guidelines
This Guide has been produced to assist tourism businesses and road authorities determine eligibility for road signs and the most appropriate usage. The use of these guidelines will improve road safety and lead to a major improvement in the quality and consistency of tourist road signs throughout the state.

For a copy of the Road Sign Guidelines click here (4Mb)

Should you have any queries regarding these guidelines, please contact Mark Blyth on (08) 8463 4645 or email mark.blyth@tourism.sa.com

Local government's engagement in tourism: final report
The Engagement in Tourism survey, [PDF, 1.85 MB] explores local government’s involvement in a wide range of areas relating to tourism. Through highlighting the strengths of local government, as well as areas for improvement, this survey is a valuable tool from which to base decisions in building a sustainable tourism industry for South Australia.

Should you have any queries regarding the package, please contact Brett Chambers on (08) 8463 4598 or email brett.chambers@tourism.sa.com

The South Australian Tourism Plan 2009 - 20014
The South Australian Tourism Plan 2009 - 2014 [PDF, 5.5 MB].
The South Australian Tourism Plan 2009-2014 maps out key strategies for growing the value of the state's tourism sector. It is inextricably linked to the South Australian Strategic Plan target of creating a $6.3 billion tourism industry by 2014, and is highly targeted, with 13 key strategies under four focus areas

Should you have any queries regarding the South Australian Tourism Plan 2009 - 2014, please contact John Cvetko on (08) 8463 4632 or email John.Cvetko@tourism.sa.com

Sustainable Tourism Package
The package [PDF, 285 Kb]. includes 16 exciting initiatives and programs and is designed to position South Australia as a fresh, competitive and successful tourism destination not only for the present, but also for future generations.

Should you have any queries regarding the package, please contact David Lake on (08) 8463 4551 or email david.lake@tourism.sa.com

Sustainable Tourism Principles
The concept of sustainability is at the heart of the Sustainable Tourism Package.South Australia’s sustainable tourism strategy is guided by 12 clear principles [PDF, 54 Kb] based on the Triple Bottom Line (i.e. on economic, social and environmental indicators).

Should you have any queries regarding the document, please contact David Lake on (08) 8463 4551 or email david.lake@tourism.sa.com

Cycle Tourism Strategy 2005-2009
The SATC Cycle Tourism Strategy 2005-2009 has been designed to leverage SA’s high profile cycling events, such as the Tour Down Under and accompanying recreational event, the Challenge Tour . The Tour Down Under is Australia’s premier international cycling event and attracts around 100 of the world’s best road cyclists.

For a copy of the strategy click here [PDF, 973 Kb].

Should you have any queries regarding the strategy, please contact Gary Haines on (08) 8463 4647 or email gary.haines@tourism.sa.com.

South Australia wine tourism strategy 2004-2008
Outlines strategies to reinforce our domestic position and sets the scene for taking our offer to the next level - developing and promoting South Australia's wine and food tourism strengths in global style.

For a copy of the strategy click here [PDF, 514 MB].

Responsible Nature-based Tourism Strategy 2004-2009
South Australia’s Responsible Nature-based Tourism Strategy takes a realistic look at the opportunities and challenges in nature-based tourism in this State and seeks alliances and benefits beyond tourism itself. The Strategy is concerned with how we care for and present our natural environment for people to enjoy and learn from. It seeks to derive tourism benefits from the environment (income, jobs, sustainable regional communities) while providing benefits for the environment (generation of revenue for its protection and management, and environmental ‘education’). This is a joint South Australian Tourism Commission and Department for Environment and Heritage strategy developed in conjunction with other partners that share these aims. It represents an exciting opportunity for SA to achieve a highly differentiated position in the competitive world of tourism and at the same time benefit our natural environment.

For a copy of the strategy click here [PDF, 936 Kb].

Planning for Tourism: A Handbook for South Australia
A guide for State and Local Government planners, investors, developers, planning consultants and existing tourism operators in South Australia. Incorporates specific guidelines to ensure that those involved in planning, developing and operating tourism businesses share a common understanding of developing a sustainable industry.

Sustainable Tourism Development in Regional South Australia - Discussion Paper
The South Australian Tourism Commission in a joint initiative with Planning SA released on 16 December 2002 the Sustainable Tourism Development in Regional South Australia Discussion Paper. The Discussion Paper is the first step in developing a new planning policy framework for environmentally sustainable tourism development in regional areas.

For a copy of the Discussion Paper click here [PDF, 2 Mb]

Tourism Optimisation Management Model (TOMM)
A program developed by a range of tourism industry stakeholders that is designed to assess, monitor and manage the long-term health of tourism destinations. In this model, future scenarios are examined and local communities are engaged in a process to consider what desirable economic, marketing, environmental, community, visitor experience, and infrastructure development conditions they wish to see. The process also identifies what needs to be monitored (and the acceptable ranges of these performance indicators) to determine if they are achieving these desirable conditions. This innovative program is currently being applied to tourism activity on Kangaroo Island. For more information about TOMM please visit www.tomm.info.