South Australia. A brilliant blend. The official site of the South Australian Tourism Commission
South Australia. A brilliant blend.South Australia. A brilliant blend.

Publications

Road Sign Guidelines
The Road Sign Guidelines have been produced to assist tourism businesses and road authorities determine eligibility for road signs and the most appropriate usage. The use of these guidelines will improve road safety and lead to a major improvement in the quality and consistency of tourist road signs throughout the state.

For a copy of the Road Sign Guidelines click here (4Mb)

Should you have any queries regarding these guidelines, please contact Mark Blyth on (08) 8463 4645 or email mark.blyth@tourism.sa.com

The South Australian Tourism Plan 2009 - 2014
The South Australian Tourism Plan 2009 - 2014 [PDF, 5.5 MB].
The South Australian Tourism Plan 2009-2014 maps out key strategies for growing the value of the state's tourism sector. It is inextricably linked to the South Australian Strategic Plan target of creating a $6.3 billion tourism industry by 2014, and is highly targeted, with 13 key strategies under four focus areas

Should you have any queries regarding the South Australian Tourism Plan 2009 - 2014, please contact Haley Russell on (08) 8463 4632 or email haley.russell@tourism.sa.com

Sustainable Tourism Principles
The concept of sustainability is at the heart of the Sustainable Tourism Package.South Australia’s sustainable tourism strategy is guided by 12 clear principles [PDF, 54 Kb] based on the Triple Bottom Line (i.e. on economic, social and environmental indicators).

Should you have any queries regarding the document, please contact David Lake on (08) 8463 4551 or email david.lake@tourism.sa.com

Tourism Optimisation Management Model (TOMM)
A program developed by a range of tourism industry stakeholders that is designed to assess, monitor and manage the long-term health of tourism destinations. In this model, future scenarios are examined and local communities are engaged in a process to consider what desirable economic, marketing, environmental, community, visitor experience, and infrastructure development conditions they wish to see. The process also identifies what needs to be monitored (and the acceptable ranges of these performance indicators) to determine if they are achieving these desirable conditions. This innovative program is currently being applied to tourism activity on Kangaroo Island. For more information about TOMM please visit www.tomm.info.