International market profiles


Released: Yearly

Top points from the reports:

  • Market overview and insights
  • Origin visitor profile
  • Fast facts and figures
  • Key distribution partners 
  • Target market profile

While international visitors are smaller in number than domestic travellers, they stay longer and are often more intrepid, spending a significant amount of time out of capital cities in their search for the real Australia.

International performance

Results: for year end June 2023

Released: September 2023

The latest report of international visitors to South Australia provides a snapshot about visits, nights and expenditure compared to March 2023 - see international performance to June 2023 here.

 Top points from the report:

  • International visits and expenditure in South Australia have grown by 25 and 24 per cent respectively compared to March 2023.
  • Visitation has grown 25 per cent to 357,000.
  • Expenditure has grown by 24 per cent to $1.0 billion.
  • Nights have grown 18 per cent to 9.7 million.


International Performance - June 2023

Released: September 2023.

Global Market Calendar 2023-24

Released: November 2023

Market Profiles

Market Profile - Malaysia

Market Profile - China

Market Profile - Singapore

Market Profile - New Zealand

Market Profile - USA